RESEARCH PROJECT – ACCOUNTING II
1. Nike, Inc.
2. Nike world headquarters location
One Bowerman Drive
Beaverton, Oregon 97005-6453
3. In 1950, before there was the Swoosh, before there was Nike, there were two visionary men
who pioneered a revolution in athletic footwear that redefined the industry.
Bill Bowerman who was constantly seeking ways to give his athletes a competitive advantage.
and Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in
the fall of 1955 and competed for Bowerman’s track program. But Bowerman and Knight each
had full-time jobs - Bowerman at Oregon and Knight at a Portland accounting firm - so they
needed someone to manage the growing requirements of Blue Ribbon Sports. Enter Jeff
Johnson, whom Knight had met at Stanford. A runner himself, Johnson became the first full-time
employee of Blue Ribbon Sports in 1965, and quickly became an invaluable utility man for the
Nike entered the 1980s on a roll, thanks to the successful launch of Nike Air technology in the
Tailwind running shoe in 1979. By the end of 1980, Nike completed its IPO and became a
publicly traded company. This began a period of transition, where several of Nike’s early
pioneers decided to move on to other pursuits. Even Phil Knight stepped down as president for
more than a year in 1983-1984, although he remained the chairman of the board and CEO.
By the mid-1980s, Nike had slipped from its position as the industry leader, in part because the
company had badly miscalculated on the aerobics boom, giving upstart competitors an almost
completely open field to develop the business. Fortunately, the debut of a new signature shoe for
an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.
In 1996, Nike Golf landed a vastly talented but as-yet-unproven young golfer named Eldrick
“Tiger” Woods for a reported $5 million per year. Competitors laughed and critics howled at
Nike’s ‘folly,’ until Tiger won the 1997 Masters by a record 12 strokes. No one is laughing now.
Nike also began investing in the sport of cycling, including a promising young cyclist who
appeared to be on his way to success until he was diagnosed with cancer. He lost most of his
sponsors, but Nike elected to stay with him. In 1999, Lance Armstrong’s incredible comeback
resulted in the first of what would be seven consecutive Tour de France titles Nike rang in the
new millennium with a new footwear cushioning system called Nike Shox, which debuted during
Sydney in 2000. The development of Nike Shox culminated more than 15 years of perseverance
and dedication, as Nike designers stuck with their idea until technology could catch up. The
result was a cushioning and stability system worthy of joining Nike Air as the industry’s gold
Today, Nike continues to seek new and innovative ways to develop superior athletic products,
and creative methods to communicate directly with our consumers. Nike Free, Nike+ and Nike
Sphere are just three examples of this approach.
4. Back before the Swoosh logo and long before the days we were called Nike, there was Blue
Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach
Bill Bowerman created in 1964 to provide athletes with better shoes. Their first year sales totaled
around $8,000. It wasn’t until 1971 that BRS introduced the concept of the Greek winged
Goddess of victory—Nike. In December 1980 we went public. And the rest is history.
Nike is the world’s leading designer, marketer and distributor of authentic athletic footwear,
apparel equipment and accessories for a wide variety of sports and fitness activities. Wholly-
owned Nike subsidiaries include Cole Haan, which design, markets and distributes luxury shoes,
handbags, accessories and...
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