Aflaci/361 Organizational Impact Paper

Organizational Impact Paper

University of Phoenix Innovation, Design, and Creativity for a Competitive Advantage OI/361 Milton C. West January 20, 2011

Organizational Impact Paper Organizations today use creativity and innovation to change the products and services they provide to accommodate market demands. Companies may have difficulty with changes if there is no consideration for a competitive advantage or plans to transform and adjust their company to accommodate the demands for innovation of products and services for consumers. Organizations will conform to changes or transformation to achieve an economical advantage in business
An individual could not travel far without meeting a stranger who could easily identify the duck icon and mimicking its tagline, “Aflac!” The market tagline was created in 2000 by the Kaplan Thaler Advertising Agency Group and recognized by nearly 90% of Americans; the pekin duck is an international icon and has done wonders for the organization (Best Review, 2003). For Example, after airing Aflac’s first duck commercial in January 2000, the organization rose practically overnight and became one of the most recognized brands of insurance in the market (AFLAC, 2008). The company advertised for six days and received more hits on their website for all 1999 and sales increased by more than 29% that is more sales increase during the first two weeks of the year than two previous years combined (Best Review, 2003). Aflac would never have experienced such success without the demands granted by innovation. Able to differentiate their competitor’s products, Aflac enforced an important marketing strategy in 1986, when the company expanded from rural to the metropolitan areas (AFLAC, 2008). The company used more independent insurance brokers rather than exclusive producers to sell their insurance and they recognize that brokers had already directed major medical coverage, other financial services, and could represent the organization with an excellent distribution channel (McCoy,
Nike had a profound change on its marketing strategy and product when it introduced the Air Nikes, featuring Michael Jordan with the “Just Do It” slogan and “Bo Knows” commercial, (Nike, 2000). These innovative styles made the Nike shoes more recognizable and popular to consumers worldwide (Nike, 2000). Nike could modify its products and services through its innovative marketing strategy taken from evaluations on customer benefits and needs, whereas the product succeeded innovation technology with fashions that cater to customer satisfaction on a global level (Nike, 2000). Nike currently seeks out innovative ways to create advance athletic products and methods to speak creatively to the market because the success of Nike is based on marketing strategy that weighs current factors and trends (Nike, 2000). If Nike continues the innovation of new marketing ideas for their services and products, the organization will maintain their current role of innovative leadership with products, developments, and revenues in the athletic sports-wear industry (Nike,