Swot for American Apparel
S.W.O.T for our competition- American Apparel
Strengths: Their profitable idea is the plain T-shirt which never goes out of style and is something everyone has or wants. This makes their store have a wide range for many different demographics making it appeal to a huge amount of customers. They also have a very creative mission statement and are a very loyal brand.
Weaknesses: They have a very young CEO who has already been accused of sexual-harassment within the company numerous amount of times. And although the brand is of great quality, just selling the same plain shirts in different solid colors can get tedious and boring.
Opportunities: They have very many opportunities to expand their stores and their locations. They have many offers in different states to open up stores and that is a huge opportunity for their company. They also have so many opportunities to expand their demographics even more than they already are.
Threats: They are known for being a very edgy company and there has been controversy in the past regarding their overly sexualized ads using young models. They have also gone the political route and advertised their political views on different topics. Some of this controversy has lead them to lose some of their customers and talked bad through the press. All of these things raise attention to their company, but it isn’t the type of attention a company wants to be known for.
External Environment Factors:
1. Competition:
Opportunities:
-They have options to expand their stores in various other locations where there competition are currently selling.
-Since American Apparel is well known for basic solid attire, it can venture into having more complex designs for more variety.
Threats:
-Their prices are higher as compared to other brands selling similar products.
-Their target customer base is narrower as compared to their competitors.
2. Economics:
Opportunities:
Threats:
-The cost of production is
Strengths: Their profitable idea is the plain T-shirt which never goes out of style and is something everyone has or wants. This makes their store have a wide range for many different demographics making it appeal to a huge amount of customers. They also have a very creative mission statement and are a very loyal brand.
Weaknesses: They have a very young CEO who has already been accused of sexual-harassment within the company numerous amount of times. And although the brand is of great quality, just selling the same plain shirts in different solid colors can get tedious and boring.
Opportunities: They have very many opportunities to expand their stores and their locations. They have many offers in different states to open up stores and that is a huge opportunity for their company. They also have so many opportunities to expand their demographics even more than they already are.
Threats: They are known for being a very edgy company and there has been controversy in the past regarding their overly sexualized ads using young models. They have also gone the political route and advertised their political views on different topics. Some of this controversy has lead them to lose some of their customers and talked bad through the press. All of these things raise attention to their company, but it isn’t the type of attention a company wants to be known for.
External Environment Factors:
1. Competition:
Opportunities:
-They have options to expand their stores in various other locations where there competition are currently selling.
-Since American Apparel is well known for basic solid attire, it can venture into having more complex designs for more variety.
Threats:
-Their prices are higher as compared to other brands selling similar products.
-Their target customer base is narrower as compared to their competitors.
2. Economics:
Opportunities:
Threats:
-The cost of production is