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Bob Ivans Swot Analysis

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Bob Ivans Swot Analysis
Bob Evans Farms, inc., a food company with $1.75 billion assets, is known to us with operating Bob Evans restaurant, a full-service restaurant company, which also owns Mimi’s Café and produces convenience food items sold at grocery stores. This business started in 1948 when Bob Evans, the founder of the company, began to make and serve sausage in Ohio. In 1962, the first Bob Evans restaurant opened, and in July 2004, the company began to do business as Mimi’s Café. Now, almost 600 restaurants have been established in 18 states in America as usually offer homestyle food.
The primary product of Bob Evans Farms includes signature favorites, such as The Rise & Shine breakfast, turkey and dressing, etc, and signature seasonal favorites, such as chicken salad, pumpkin pie, etc. Besides, the company are known for class country gifts, games and packaged homestyle food as well. History as a Public Company (Danni Liu)
Bob Evans served up homestyle hospitality since 1948. It begins as a farm in the successful chain. Bob’s transition from a farmer to a entrepreneur as he raised hogs into a special
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When he lasted first commercial that advertise the sausage, so people came to the farm and visited with them. As more visitors showed up, Bob decided that he should open a restaurant for them. From that, he opened the whole farm to the public.
As a public company they have positives and negatives. The negatives of this company are as following: This company is based on a farm, and then they wanted to market their sausages, but met problems because the other restaurants thought that the customers didn’t want to pay the over flow for the better quality. So they decided to set up a restaurant to sell their sausages, and then the company became stronger. This company has 48,818 employees and it became a group company named “Bob Evans Restaurants”, “Bob Evans sausage”, “Owens Country Sausage” and “Mimi’s

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