The Competitive Advantages and Disadvantages of The Cheesecake Factory
The Competitive Advantages and Disadvantages of The Cheesecake Factory
Business 100
October 24, 2013
The Cheesecake Factory opened its first casual upscale restaurant in 1978 in Beverly Hills, California. The restaurant came by way of the “The Cheesecake Factory” store founded by Evelyn and Oscar Overton. Their son David Overton set out to offer their guests more than just cheesecake. What The Cheesecake Factory set out to accomplish created more competitive advantages for itself. Although all businesses have weaknesses; The Cheesecake Factory still has much strength to utilize to offset and minimize its weaknesses. A strength that The Cheesecake Factory possess that most restaurants don’t is that they are an all in one restaurant, bakery, and bar. There are not many restaurants that operate a full bakery and bar under one roof. The fact that I can order a small portion of dessert to eat after my meal or just come in to buy some whole desserts or cheesecakes more than exceeds my expectations. If you don’t want sit down for a four course meal you are more than welcome to take a seat at their full service bar. There you can enjoy some drinks maybe an appetizer or two and kick back, relax, and watch their flat screen TV’s. The Cheesecake Factory has strength in numbers. Not only do they have over a 170 restaurants in over 37 different states including Puerto Rico. But they have approximately 200 menu items. These items include but are not limited to seafood, steaks, chicken, burgers, pasta, pizza, salads, and we can’t forget desserts. Aside from regular desserts they have approximately 50 variety flavors of cheesecake. And if that’s not enough restaurants and food items on the menu; The Cheesecake Factory operates two bakery production facilities. The role of these bakeries is to produce high quality cheesecakes to sale at their restaurants. The Cheesecake Factory believes that by doing this it puts them in a competitive position against other
Business 100
October 24, 2013
The Cheesecake Factory opened its first casual upscale restaurant in 1978 in Beverly Hills, California. The restaurant came by way of the “The Cheesecake Factory” store founded by Evelyn and Oscar Overton. Their son David Overton set out to offer their guests more than just cheesecake. What The Cheesecake Factory set out to accomplish created more competitive advantages for itself. Although all businesses have weaknesses; The Cheesecake Factory still has much strength to utilize to offset and minimize its weaknesses. A strength that The Cheesecake Factory possess that most restaurants don’t is that they are an all in one restaurant, bakery, and bar. There are not many restaurants that operate a full bakery and bar under one roof. The fact that I can order a small portion of dessert to eat after my meal or just come in to buy some whole desserts or cheesecakes more than exceeds my expectations. If you don’t want sit down for a four course meal you are more than welcome to take a seat at their full service bar. There you can enjoy some drinks maybe an appetizer or two and kick back, relax, and watch their flat screen TV’s. The Cheesecake Factory has strength in numbers. Not only do they have over a 170 restaurants in over 37 different states including Puerto Rico. But they have approximately 200 menu items. These items include but are not limited to seafood, steaks, chicken, burgers, pasta, pizza, salads, and we can’t forget desserts. Aside from regular desserts they have approximately 50 variety flavors of cheesecake. And if that’s not enough restaurants and food items on the menu; The Cheesecake Factory operates two bakery production facilities. The role of these bakeries is to produce high quality cheesecakes to sale at their restaurants. The Cheesecake Factory believes that by doing this it puts them in a competitive position against other
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