Simlpy Cheesecakes

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SIMPLY CHEESECAKES

Malcolm Liverpool Feasibility Plan
4607 Kavon Ave.
Baltimore MD, 21206
(443)802-8810
Fax (410)759-1963
simplycheesecakes@yahoo.com
April 2013

Table of Contents

1.) Executive Summary ------------------------------------------------------1  Description of Company---------------------------------------------------1  Our Mission------------------------------------------------------------------1 2.) Product & Service--------------------------------------------------------2  Purpose of product/Service------------------------------------------------2  Stages of Development-----------------------------------------------------2  Product/Service Limitations-----------------------------------------------2  Strengths---------------------------------------------------------------------2  Weaknesses-----------------------------------------------------------------2  Opportunity-----------------------------------------------------------------2  Threats-----------------------------------------------------------------------2 3.) The Market----------------------------------------------------------------2  Market Summary-----------------------------------------------------------3  Markey Growth-------------------------------------------------------------3  Market Trends--------------------------------------------------------------3  Competition and Buying Patterns----------------------------------------4  Customer benefits----------------------------------------------------------4  Target Market--------------------------------------------------------------5  Market forecast------------------------------------------------------------6 4.) Price & Profitability-----------------------------------------------------7

Executive Summary
Simply Cheesecakes is a start- up home based business located at 4607 Kavon Ave. Baltimore MD. 21206 specifically making a variety of cheesecakes connecting with customers through my web site www.simplycheesecakes.com . Simply cheesecakes expect to catch the interest of a regular loyal customer base with its variety of delicious homemade cheesecakes. The company plans to build a strong market position due to the reasonable prices, uniqueness of the product and no one to compete with in the area. The start-up capital will be $10,000 of Mr. and Mrs. Liverpool own money and with no overhead we plan to make 100% profit. Simply Cheesecakes aims to offer its products at a competitive price to meet the demand of the middle class income local market area residents.

The Company
Simply Cheesecakes is incorporated in the state of Maryland and Family owned by Mr. and Mrs. Liverpool Mrs. Cynthia Liverpool has extensive experience in sales and marketing. Mr. Malcolm Liverpool is the President, baker and creative force that drive the company. He started making cheesecakes as a hobby and his family and friends raved about how good they were and people started requesting cheesecakes for themselves. Mission

Simply Cheesecakes aims to offer the highest quality products at a competitive price to meet the demand of the middle class consumers who can’t afford to go to high end restaurants like the Cheesecake Factory to get gourmet cheesecake

Products and Services
Simply Cheesecakes offers a variety of cheesecakes with many flavors and also offer low fat cheesecakes as well. Simply cheesecake caters to all of its customers by providing customers with uniquely flavored cheesecakes in a variety of sizes made to suit the customer. Simply Cheesecakes provides freshly homemade cheesecakes based on demand. Potential customers will visit the website where they can read the menu which offers a variety of flavors with the option to build your own cheesecake in which they can create their own cheesecake with specialty toppings and flavors including cheesecakes infused with their choice of alcohol. Product and...
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