Cheesecake Factory Case Study

Identifying your competitive advantage
Cheesecake Factory
Identifying your competitive advantage
Cheesecake Factory

Strayer University
BUS 100
Intro to Business
Doctor Latasha Bennet
[Type the fax number]
7/18/2013
Strayer University
BUS 100
Intro to Business
Doctor Latasha Bennet
[Type the fax number]
7/18/2013
Octavia Jenkins
[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]

Octavia Jenkins
[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The
Cheesecake Factory sells sandwiches and salads to steaks to seafood but they highlights are the cheesecake which comes in over varities. I noticed they are a very popular company and they all very successful business been around for years and will continue on being a very good company. The sales they have on the menu are great the also had summaries of things they use to make their food so a lot of people know what they are eating which I think is a very good idea for companies to add to their menu to let others know what they are eating. As well as them advertising their company on Facebook and also Bizmology and other websites to get known. I have done some research on the company and noticed that the restaurant chain reported $1.75 billion in revenue for 2011. The company owns and operates over 170 casual dining restaurants in over 35 states also they have succeeded in creating a unique brand by focusing on a few key aspects of the Cheesecake Factory dining experience. But I also noticed that every cheesecake factory has their own way they menu are but all the menus are uniquely designed. To me I feel like the company sells fresh food and well