Swot Analysis

Only available on StudyMode
  • Topic: Management, Marketing, Strategic management
  • Pages : 4 (560 words )
  • Download(s) : 1923
  • Published : December 9, 2012
Open Document
Text Preview
SWOT Analysis
SWOT analysis is a very useful technique for looking at the overall future of a leisure and tourism organisation.

STRENGHTS:
What is the business good at? What is the business’ advantages in terms of its products, services and facilities? What things do the customers and staff see as good?

WEAKNESSES:
What is the business not good at? Where does the business fall down in terms of its products, services and facilities? What holds the business back?

OPPORTUNITIES:

THREATS:

What is happening outside the business that offers opportunities? What things could be done to improve the future of the company?

What is happening outside the business that could threaten it? Are there more competitors? Are there problems nearby? Things that could damage the future of the company.

S and W are about inside the business and can be controlled (internal) and O

SWOT Analysis
Here’s an example using Liverpool football club.

STRENGHTS:
• Strong squad • 2-3 excellent players • Strong fan base

WEAKNESSES:
• Defending from corners and free kicks • Strikers don’t score enough goals • Stadium not big enough / outdated

OPPORTUNITIES:
• Build a new stadium nearby • Get a new rich investor • Buy some new players

THREATS:
• Strong players might leave • Other clubs may become stronger • Injuries to key players

Of course for your portfolio you need to think more about marketing,

SWOT Analysis
Here’s an example using a fast food restaurant.

STRENGHTS:
• Fast service • Friendly service • Excellent location

WEAKNESSES:
• Small kitchen • High staff turnover • Small menu / range

OPPORTUNITIES:
• Invest in a new menu (eg. Pizza)

THREATS:
• Nearby restaurants may become more popular

• Buy out next door shop to create more space • Rent may rise

SWOT Analysis
Use the example of Sutherland cottages from page 167 of Jones to create your own SWOT analysis.

STRENGHTS:

WEAKNESSES:

OPPORTUNITIES:

THREATS:...
tracking img