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CHAPTER I
EXECUTIVE SUMMARY
This is the executive summary of the marketing plan of Café Juan. Here you will see that next year’s objective have been describe in quantitative terms; briefly describes the marketing strategies to meet goals and objectives; including a description of target markets; expected results and as well as key resources needed by Café Juan. As for Café Juan, they must have these objectives to have a guide and to provide direction for the rest of their marketing plan. They also need objectives to ensure profitability and remain competitive in today’s market place. Holy Angel University planned to establish a first class canteen which can be tagged as "a place cut above the rest" in the whole campus or even in the city or region. As years went by, the original plan was been altered. Instead, a café was established and HRM practicum students are to run the facility and make the café as their training ground to practice theories learned from their course. The plan further strengthened by the feasibility studies done by the two groups of HRM students about a coffee shop within a campus. The first group named it "Tasa" which literally means a cup for coffee while the other group adopted the name "Café Holyana" for the school's name and its students. Unfortunately, though, the management did not adopt either of the two and instead, named it as Café Juan in honor of the late Don Juan D. Nepomuceno - the founder of what is now Holy Angel University. Café Juan is located at Don Juan Building G/F. It is a cafe and a training ground for HRM students in Holy Angel University. In order to prepare students for their future jobs in various food establishments outside the University, Holy Angel University came up with a coffee shop named Café Juan which formally opened in 2003. The in-house training allows students to experience how to work in a food establishment and can therefore understand or connect the flow of restaurant operations. This is also a good venue for students to hone their skills not only in the kitchen and in dining area but also their managerial skills as well. Café Juan is a restaurant with full-service tables and counters and broad menu offerings. Café Juan serves sumptuous yet affordable dishes. Guests can enjoy the well-prepared menu items like appetizers, salads, sandwiches, pasta, main course and desserts cooked and served by the trainees’ themselves. The Café follows a cycle menu in which food offerings are being change every school year to provide variations and new choices to our captured market. Café Juan is a coffee shop that is located inside the university. The employees of Café Juan are actually the 3rd and 4th year HRM students of the university. Café Juan is their training ground to prepare them for the future. Café Juan doesn’t need to worry about salaries expense because students are just training to become more professional and gain more experience. When the students finished their practicum, Café Juan must then hire another batch of students to take their practicum which can affect the quality of service at Café Juan. One of the objectives of Café Juan involves increasing the quality of service and to increase turnover of seats. To achieve this, Café Juan must have experienced and well-trained employees.

CHAPTER II
CORPORATE CONNECTION

Holy Angel University planned to establish a first class canteen which can be tagged as "a place cut above the rest" in the whole campus or even in the city or region. As years went by, the original plan was been altered. Instead, a café was established and HRM practicum students are to run the facility and make the café as their training ground to practice theories learned from their course. The plan further strengthened by the feasibility studies done by the two groups of HRM students about a coffee shop within a campus. The first group named it "Tasa" which literally means a cup for coffee while the other group adopted the name "Café...
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