SWOT Analysis for Custom Coffee & Chocolate
TO: Martin Nowak
FROM: Jan Kowalski
DATE: January 18, 2014
SUBJECT: SWOT Analysis for Custom Coffee & Chocolate
SWOT Analysis for Custom Coffee & Chocolate
According to the overview of Custom Coffee & Chocolate’s business, Bonnie Brewer and Stacy Kim run a small café where they serve unique coffee, chocolates and maintain a shop. The café is located near a university, where students, faculty, staff, and local residents are the main customers. They have run the business successfully, working together without any employees and selling their products only in the café. They have started to think about further development. The main question at this point is what strategies they should launch to achieve that aim. The first step to answer on that question is analyzing the company’s internal environment and identifying it strengths and weaknesses. The greatest strength is undoubtedly knowledge acquired by the owners during business and marketing courses and there experience gained at work. The owners also chose an interesting location with many students who they know and understand very well, which combined with the offer is strength of their business. Customers can sit in comfortable chairs, on couches, and at coffee tables, and chat or read newspapers between classes. As we consider weaknesses, we can identify a few problematic things. The largest of these is the limited access to services due to the small space in the café. Moreover, lack of employees makes it impossible for the café to open longer, because the owners also have to handle the finances. There is also no possibility for customers to order goods over the phone or online, and for the café to deliver service to locations on campus, such as dorms and lounges where students are studying. Another weakness is quite poor menu, which should be extended by new products. Additionally, too little attention is paid to social inclusion by organizing events such as poetry readings or discussion groups, and
FROM: Jan Kowalski
DATE: January 18, 2014
SUBJECT: SWOT Analysis for Custom Coffee & Chocolate
SWOT Analysis for Custom Coffee & Chocolate
According to the overview of Custom Coffee & Chocolate’s business, Bonnie Brewer and Stacy Kim run a small café where they serve unique coffee, chocolates and maintain a shop. The café is located near a university, where students, faculty, staff, and local residents are the main customers. They have run the business successfully, working together without any employees and selling their products only in the café. They have started to think about further development. The main question at this point is what strategies they should launch to achieve that aim. The first step to answer on that question is analyzing the company’s internal environment and identifying it strengths and weaknesses. The greatest strength is undoubtedly knowledge acquired by the owners during business and marketing courses and there experience gained at work. The owners also chose an interesting location with many students who they know and understand very well, which combined with the offer is strength of their business. Customers can sit in comfortable chairs, on couches, and at coffee tables, and chat or read newspapers between classes. As we consider weaknesses, we can identify a few problematic things. The largest of these is the limited access to services due to the small space in the café. Moreover, lack of employees makes it impossible for the café to open longer, because the owners also have to handle the finances. There is also no possibility for customers to order goods over the phone or online, and for the café to deliver service to locations on campus, such as dorms and lounges where students are studying. Another weakness is quite poor menu, which should be extended by new products. Additionally, too little attention is paid to social inclusion by organizing events such as poetry readings or discussion groups, and