Busn 319 Marketing Plan
STUDENT MARKETING PLAN FOR “THE SPOT CAFE”
A Marketing Plan Presented by:
Robinson Paulino
Table of Contents
1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Industry Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Market 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10
1. Background
The spot café is a new food serving establishment located in the Pelham bay area of the Bronx, NY. After conducting a very meticulous survey Robinson Paulino came with the idea of a café restaurant that can provide a healthy and tasty menu.
The Spot Café is a family-run restaurant which takes pride in its customers, great food, and excellent service. It is a classic Bronx establishment since 1982. Over the years we have served local families to famous politicians.
Our diner includes two catering halls that accommodate between 25-150 guests for any occasion. We are open 24 hours a day, 365 days a year. Lunch and Dinner specials are served on weekdays. 2. Strategic Focus and Plan This aspect of our marketing plan focuses on the strategic planning of The Spot Café to make it a successful business. There are three areas that we will discuss: mission statement, financial and nonfinancial goals, and competitive advantage. Mission Statement To create and maintain a restaurant that is comprehensive and exceptional in its attention to every detail of
A Marketing Plan Presented by:
Robinson Paulino
Table of Contents
1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Industry Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Market 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10
1. Background
The spot café is a new food serving establishment located in the Pelham bay area of the Bronx, NY. After conducting a very meticulous survey Robinson Paulino came with the idea of a café restaurant that can provide a healthy and tasty menu.
The Spot Café is a family-run restaurant which takes pride in its customers, great food, and excellent service. It is a classic Bronx establishment since 1982. Over the years we have served local families to famous politicians.
Our diner includes two catering halls that accommodate between 25-150 guests for any occasion. We are open 24 hours a day, 365 days a year. Lunch and Dinner specials are served on weekdays. 2. Strategic Focus and Plan This aspect of our marketing plan focuses on the strategic planning of The Spot Café to make it a successful business. There are three areas that we will discuss: mission statement, financial and nonfinancial goals, and competitive advantage. Mission Statement To create and maintain a restaurant that is comprehensive and exceptional in its attention to every detail of