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134865998 Robusta Coffee Shop A Feasibility Study

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134865998 Robusta Coffee Shop A Feasibility Study
Robusta Cafe’

A SIP OF EXCELLENCE
A proposed project feasibility study in
Establishing a Coffee Shop
Proposed by: Group 1
Arjhel V. Domingo
Dianna Lou N. Tomas
Analou L. Santos
Rechie W. Lastimoso
Marcelino S. Cerin III
Nicholas D. Cortez

Robusta Cafe’

A SIP OF EXCELLENCE

The proposed project shall be registered under the name ROBUSTA – “A Sip for Excellence”. The name is

from “Robusta”-a variety of coffee- the best way to describe the nature of the business.

Robusta Cafe’

A SIP OF EXCELLENCE
Project Location
Robusta Café

The business shall be located beside Central Luzon
State University’s Marketing Center along Maharlika
Highway, Science City of Muñoz Nueva Ecija. It is strategically chosen because the location is accessible for everyone, adequacy of transportation and near to its target market.

Robusta Cafe’

A SIP OF EXCELLENCE
Management Feasibility
The proposed project is to be formed as a single proprietorship. organizational

The

business

structure

for

will

use

being

a

simple

line and involvement of fem number of workers. The project manpower following

requirement personnel: includes one (1)

the

hiring

Cashier,

of

the

one

(1)

Barista and one (1)Waiter/ Utility. The Owner will consider as the manager of the proposed project.

Robusta Cafe’

A SIP OF EXCELLENCE
Marketing Feasibility
There is really a need for a coffee shop in the place. If established, this will be the first

registered coffee shop in Science City of Muñoz
Nueva Ecija.

• RESIDENTS OF SCIENCE CITY OF MUÑOZ
• POPULATION OF CLSU
STUDENT
FACULTY
EMPLOYEE
• RESIDENTS OF SAN JOSE CITY
• TRANSPASSER

Robusta Cafe’

A SIP OF EXCELLENCE
DEMAND AND SUPPLY ANALYSIS
Population
Science City of Munoz

Year

Population Size

2008

59,777

2009

70,327

2010*

70,877

Per NSO Data
* projection for the year

Robusta Cafe’

A SIP OF EXCELLENCE
Population
San Jose City

Year

Population Size

2008

124,663

2009

126,562

2010*

128,461

Per NSO Data

* projection for the
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