The Investigation of the Potential of Investing in the Google or Apple Corporations

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The investigation of the potential of investing in the Google or Apple Corporations

Written by Class2-Group 24: Chen Jiawei 陈家伟 Chen Yichang 陈一畅 Fang Xiao 方晓
Sheng Siyuan 盛思远 Zhang Kun 张昆

Finished Date Sep24th 2011

Contents

List of Figures………………………………………………3

Executive Summary……………………………………….4

Methods……………………………………………………..5

Introduction………………………………………………….5

Main Body……………………………………………………6

Conclusion…………………………………………………..12

Recommendations………………………………………….13

References…………………………………………………..14

List Of Figure

Total Revenue of Apple and Google…………………………………………………6

Net Income of Apple and Google…………………………………………………….6

Tablets Market Reach…………………………………………………………………….8

Market Reach of Two Important Market…………………………………………..8

Value of top brands, in billions of dollars………………………………………….10

Apple and Google online discussion level………………………………………….10

Apple’s advertising budgets…………………………………………………………….12

Executive summary
In this report, we will show the following key points:
1. Finance
Comparing Google and Apple’s total revenue, net income, total assets, and market value, we will make a conclusion that Apple is better than apple in all of these things. 2. Marketing Reach
Showing the market share of Apple and Google on the Tablet PC and Mobile operation system.
3. Products and services
Apple has many electronic products and all these products sell very well. Google main products are software .One of Google main software Android is operation system like apple’s system, but in function and quality are worse than apple. Apple service has good reputation because Apple has the strict after-sales service system. 4. Grand Image Apple’ brand are more valuable than Google. And It’s products attract more attention than Google. We do think the future of apple’s brand is bright. 5. Corporate Social Responsibility And Marketing Way

Google has been firmly committed to addressing the global challenges of climate change, education and poverty. Apple requests its supplier return the fee for accepting excessive totaled us $3.4 million since 2008. Google and the Chinese government's ideas are not unified, while Apple pays more and more attention to the Chinese market.

Methods
Firstly, we make sure the 6 parts including Finance, Market Reach, Products & Service, Grand Image etc. And we search Google and Apple online in terms of these things. All of the information are found in the Internet, I will list them in the references part.

Introduction
In order to conduct CIC to choose one of Apple and Google to invest in, we did this report. During the main body, firstly we will show you the financial situation of the two companies, and make an analysis of their finance. Secondly we will show you some market information for you, and we will give our analysis, too. Thirdly, we will make a brief introduction of Products & Service of the two companies, and give you our opinions. Last, we’d like to show you Brand Image, Corporate Social Responsibility,and Marketing Way. We will also give some advice in this part.

The Main Body
1. Finance

1.1 Profits
A company is worth the investment or not, its financial condition quality is the most important part. So I will list Apple and Google's financial report for analysis. Total Revenue of Apple and Google

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We can be seen from the graph above, in...
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