Revenue Recognition: Apple Inc.

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Revenue Recognition: Apple Inc.

THE COMPANY
Our analysis of Apple Inc. will incorporate the general overview of the company and how it records it revenues. We will observe how they make an honest effort to be within compliance of all accounting standards according to the Financial Accounting Standards Board for recording and disclosure of its income. Apple’s leading competitor, Google Inc., will also be examined to see whether they are comparable to Apple and still within compliance of the Securities and Exchange Commission and FASB for revenue recognition. Apple takes on design, development and marketing of personal computers, portable digital music players, and media devices that exceed the reach of everyday needs. The company also sells a variety of related software, services, networking solutions, and digital content and applications through its centralized internet store. The company’s assortment of attributes consist of iPhone handhelds and iPad portable multimedia and computing devices, Macintosh computers, and iPods line of portable digital media players. The company primarily operates in the US. It is headquartered in Cupertino, California and employs 46,600 employees (DATAMONITOR). SWOT ANALYSIS

Apple Inc. is a very well rounded company with many innovative products. Though, even the most innovative company can have some bumps in the road. One thing they do almost better than other company is brand recognition. People see the apple symbol and instantly know where it’s from and what it is. This kind of status creates for great financial performance, which in turn provides the company’s stakeholders with security and confidence to further allow Apple to pursue creative new opportunities and ideas. The company’s growth, over the last 5 years, has been tremendous. The company’s total revenue increased to $65,225 million in FY2010 from $19,315 million in 2006 (DATAMONITOR). Though, being an industry leader in innovation and technology does come...
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