Mgt 431 Apple Case Analysis

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Running head: MGT 431 WEEK 3 CASE ANALYSIS

MGT 431 Week 3 Case Analysis
MGT 431
Rob Feldpausch
Baker College

Week 3 Case Analysis: "Apple Inc."
Despite the effects of ongoing poor economic conditions in the U.S., Apple Inc. celebrated record revenues and sales of computers. The company’s newly released iPad tablet computer and iPhone smartphone models helped push Apple to the #2 U.S. market share ranking for smartphones (trailing #1 Samsung, running Google’s Android OS.) However, Google’s expansion of the Android operating system had allowed competitors such as HTC, LG, Nokia, and Samsung to introduce smartphones, along with a new Windows Mobile operating system that copied many features of the iPhone. Google was also a growing threat to Apple in the tablet market, since many computer manufacturers were developing new tablet computers similar to the iPad that would run the Android operating system; increasing the stakes in the battle for the mobile device market that continues today (Thompson, A., Peteraf, M., Gamble, J., & Strickland, A. (2011).

Steve Jobs and Steve Wozniak founded Apple Computer in 1976 out of a garage in California, where they began selling a crudely designed personal computer called the Apple I to Silicon Valley computer enthusiasts. Two years later, introducing the first mass-produced personal computer (PC), the Apple II. The Apple II boasted the first color display and eventually sold more than 1000 units. While the Apple II was relatively successful, the next revision of the product line, the Macintosh, would dramatically change personal computing through it’s user-friendly graphical-use-interface (GUI), which allowed users to interact with screen images rather than merely type text commands (Thompson, A., Peteraf, M., Gamble, J., & Strickland, A. (2011). The Macintosh that was introduced in 1984 was hailed as a breakthrough in personal computing, but it did not have the speed,...
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