Term Paper on Imc Analysis of Robi

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Term Paper[pic]
on IMC Analysis
of Robi

April 26, 2010

Principal of IMC Analysis on Advertisement Principal of Marketing(MKT-101) Prepare For:
Kashfia Ahamed
Lecturer
Department of Business Administration

Prepared By:
Faqurel Hasan
2009-1-10-299
Arifur Rahman Khan.
2009-1-10-145
Sifat Ahsan
2009-1-10-062
Md.Shariful Islam
2009-1-10-154
Fayaz
2009-1-10-150

Letter of transmitter
April 29,2010
Ms.Kashfia Ahamed
Lecturer
Department of Business Administration
East West University
43,Mohakhali C/A,Dhaka-1212.
Subject: Submission of report on IMC on Robi.
Dear Madam,
It is of great honor and delight to us to present you our term paper, prepared as a part of MKT 101 .When I do this job I feel me as a marketer it is a new experience to me and this paper will help me and also Robi.

We are grateful to you for giving us the basic knowledge to prepare this kind of hard work. We wish we will get always support from you and you will also get development from us.

On the behalf of the group
Arifur Rahman Khan…..2009-1-10-145

Acknowledgement:
Firstly we would like to give thank to almighty allah. We believe that behind every success there is some inspiration and cop-operation of some special person who never appear in the picture but always provide support to make this term paper. secondly I would like to thank Ms kashfia Ahmed for giving us endless support .We work this promotional project in 5 ways ✓ Magazine

✓ Billboard
✓ Newspaper
✓ Radio
✓ Television

Executive summery :

Robi was Aktel and this company was started there journey on 1997.This is a 40:60 joint venture company . Bangladeshi TM and Singaporean telecom was the owner of this company. This company serve telecom services around Bangladesh . There technology is from Germany and there Cards are from China. This company holds the 235 of its telecom market of Bangladesh.

Communication process for TV Advertisement:

[pic]
1.Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. 2.Encoding: Robi is advertising them as a newer in market with latest tec 3.Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4.Media: In this case robi is selecting this as a right media to reach them. 5.Decoding:Target consumer of this service will see this tv add and understand about this message. 6.Recever: All urban class people are our targeted customer who will understand this message. 7.Response:Targeted customer will understand that what we want to say to them. 8.Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9.Noise:Consumer may distract while watching this tv add.

Communication process for Newspaper Advertisement:
[pic]
1.Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. 2.Encoding: Robi is advertising them as a newer in market with latest tec 3.Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4.Media: In this case robi is selecting this as a right media to reach them. 5.Decoding:Target consumer of this service will see this Newspaper add and understand about this message. 6.Recever: All urban class people are our targeted customer who will understand this message. 7.Response:Targeted customer will understand that what we want to say to them. 8.Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9.Noise:Consumer may distract while watching this Newspaper add.

Communication process for Magazine...
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