Colgate Swot
Running Head: WS1 CP Paper
WS1 CP Paper
Amy Eckley
Applied Marketing Management 541
Indiana Wesleyan University
Colgate-Palmolive’s Mission Statement
As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive," 2011).
Strengths
Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care, personal care, home care and pet nutrition (Quelch, & Laidler, 1993). The diversified product portfolio serves as a strength as it minimizes risk by not putting all of their ‘eggs in one basket’ and maximizes growth opportunity by having expanded business operations and markets to serve.
Toothpaste Market Share As the global market leader in Oral Care, the company holds now 44.7% of the global toothpaste market share ("Colgate-Palmolive company (cl)," 2011), which is a large portion of the market. In 2006, the Company also acquired Tom’s of Maine, a niche natural toothpaste company, which added to their marketshare (Kotler, P. & Keller, K., 2009).
Global Presence Colgate-Palmolive is one of the global leaders in Consumer Products and sells its widely recognized products in more than 200 countries in the world (“Colgate.com,”). The ability to sell in a large number markets is a strength as it provides opportunity to earn more revenue. In fact, over three-fourths of their revenue comes from outside of the US. ("Colgate-Palmolive company (cl)," 2011)
Innovation
Another strength is the Company continues to invest in R&D and as a result develops innovative new products such as Hill’s Prescription diet, Palmolive Nutra-Fruit, and 12-hour germ fighting toothpaste (“Colgate.com,”). In 2011, they introduced Colgate Sensitive Pro-relief toothpaste, which offers faster relief to those who suffer from tooth sensitivity
WS1 CP Paper
Amy Eckley
Applied Marketing Management 541
Indiana Wesleyan University
Colgate-Palmolive’s Mission Statement
As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive," 2011).
Strengths
Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care, personal care, home care and pet nutrition (Quelch, & Laidler, 1993). The diversified product portfolio serves as a strength as it minimizes risk by not putting all of their ‘eggs in one basket’ and maximizes growth opportunity by having expanded business operations and markets to serve.
Toothpaste Market Share As the global market leader in Oral Care, the company holds now 44.7% of the global toothpaste market share ("Colgate-Palmolive company (cl)," 2011), which is a large portion of the market. In 2006, the Company also acquired Tom’s of Maine, a niche natural toothpaste company, which added to their marketshare (Kotler, P. & Keller, K., 2009).
Global Presence Colgate-Palmolive is one of the global leaders in Consumer Products and sells its widely recognized products in more than 200 countries in the world (“Colgate.com,”). The ability to sell in a large number markets is a strength as it provides opportunity to earn more revenue. In fact, over three-fourths of their revenue comes from outside of the US. ("Colgate-Palmolive company (cl)," 2011)
Innovation
Another strength is the Company continues to invest in R&D and as a result develops innovative new products such as Hill’s Prescription diet, Palmolive Nutra-Fruit, and 12-hour germ fighting toothpaste (“Colgate.com,”). In 2011, they introduced Colgate Sensitive Pro-relief toothpaste, which offers faster relief to those who suffer from tooth sensitivity
References: Colgate.com. (2011, August 3). Retrieved from http://www.Colgate.com Colgate-Palmolive Colgate-Palmolive. (2011). 2010 Annual Report. New York, NY. Colgate-Palmolive Introduces New Sensitive Toothpaste. (2011, March 8). Financial News, Retrieved from http://www.finchannel.com/index Colgate-Palmolive company (cl) Company Performance. (2011, August 2). Retrieved from http://www.colgate.com/app/Colgate/US/Corp/Livingourvalues Fake Colgate Recalled Over Poisoning Concerns Kotler, P. & Keller, K. (2009). A Framework for Marketing Management (4th ed). Upper Saddle River, NJ: Pearson Prentice Hall. (Original work published 2001) Profile of Colgate-Palmolive Quelch, J, & Laidler, N. (1993). Colgate-Palmolive Company: The Precision Toothbrush. Harvard Business Review, 9-593-064, 1-24.