Swot of Hong Kong Disneyland

Only available on StudyMode
  • Download(s) : 1708
  • Published : February 25, 2012
Open Document
Text Preview
Hong Kong Disneyland's advantages: 1. Hong Kong has advantages such as geography, population, adjacent to the largest market in the world. Within 5 hours flying time, covering half of the world's population. 2. well-known brand--Magic Kingdom of Walt Disney World cultural genius lies in its culture around the world to be "United States-processing". Classical inheritance of the culture has a strong sense of self-ability, Disney have cultural capture world of classical culture that last forever tree body, to fight the United States fashion the essence of "production" rather than "writing" mode to bulk sales of 3. Advanced technology and management philosophy of "SCSE" charm at Disney University, is the most typical dialogue exercises training new employees: Instructor: "we all know that McDonald's hamburgers. What did Walt Disney production? " New employee: "Disney to bring joy to people!" "Happy" Disney whether or not it is located in what part of the world, is pursuing a "SCSE" business philosophy, safe (safe), polite (civility), performance (show), efficiency (efficiency). Disney connotation to it: to ensure our guests comfort and safety; our staff polite; ensure that our performances are full of magic; guarantees our business with high efficiency. 4. the Romans do, positive Park localization. Disneyland after transplanted to Hong Kong attach great importance to the Feng Shui layout. Regardless of is paradise entry, also is small to a spent a grass, and a tree a wood, are after Feng Shui Division carefully planning; Disney Company more in Park within Hotel ad hoc a to "five" for theme of "Feng Shui in the restaurant", not only in restaurant layout joined "gold, and wood, and water, and fire, and soil" elements, even meal single also to "five" for theme. Disadvantage: cultural differences; Preparation for 6 years of opening of Hong Kong Disneyland on September 12. Back in 1999, in the face of financial crisis, economic downturn, high unemployment rate in...
tracking img