Disney Theme Parks

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Disney Theme Parks

Executive Summary

As the well-known multinational enterprise, Walt Disney company has achieved a great success in its oversea project. The company set up Disneyland in Japan, France and China successively. But it carried out different policies according to different areas. The report will analyze the motivations of setting up abroad. And define

Table of Contents

Executive summary----------------------------------------------------------------(2) 1. Introduction---------------------------------------------------------------------(4) 2. Different financial investment methods in overseas Theme park 2.1 Tokyo Disneyland--------------------------------------------------------(4-5) 2.2 Paris Disneyland------------------------------------------------------------(5) 2.3 Disney Theme park in Hong Kong---------------------------------------(5) 3.External environment

3.1 Disney in Japan--------------------------------------------------------------(5) 3.1.1Culture factors of success
3.2 Disney theme park in Paris----------------------------------------------(5-6) 3.2.1Conflict between two different languages
3.2.2Different food culture caused trouble
3.2.3 Legal factors
3.2.4 Adjustments
3.3 Disney in Hong Kong----------------------------------------------------(6-7) 3.3.1 Culture factor
3.3.2Different food culture caused trouble
3.3.3 Adjustments
4. New Disneyland in Shanghai--------------------------------------------------(7) 4.1 Geographic location
4.2 Complimentary market
5. Conclusion-----------------------------------------------------------------------(8) 6. Recommendations--------------------------------------------------------------(8)

1. Introduction:
The full name of the world famous Disney is the Walt Disney Company, named after its founder Walt Disney. It is a large international company with its headquarter in Burbank of America. Its main business covers entertainment program production, theme parks, toys, books, computer games and media networks. Today’s Disney is engaged not only in animation film industry, but also in many industries as Disney watch, Disney decorations, Disney dirndl, Disney bag, Disney fitting, Disney stuffed toy, Disney electronic product and so on. Because most people grew up with Disney animated films, all industries Disney invested were prize by customers and won fruitful business valves.

2. Different financial investment methods in overseas Theme park 2.1 Tokyo Disneyland
Tokyo Disney is the most visited theme park in the world. Also it is the only Disney park dose not owned by Walt Disney Company. Actually, in the early of 1970s, Japanese had proposed a joint venture plan with Disney Company but the plan had not be accepted due to two major reasons. The reasons are as follow:

The first reason is that it is a tremendous gamble for Walt Disney Company to place Disneyland in Japan. It was the first time theme park outsides the United States and there is huge culture differences between east and west so they do not know whether Japanese can adopt American culture well. Meanwhile, Japan is a developed country. There are plenty of amusement parks and they would be potential competitors for Disney.

Moreover, the consideration of capital operation is also a key problem to Walt Disney Company. According to James(2003), the cost of constructing a theme park in capital will be very high that it will generally be more than hundred million dollars and it will cost over 7 years before returning cost. While the Walt Disney Company has just completed the construction of the Orlando Disneyland in Florida simultaneously. Therefore, the company was facing a shortage of funds that it is impossible for the company to collect so much money to build the theme park.

Above all these reasons, the Disney company rejected to make joint...
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