The Walt Disney Company had to push through some obstacles along the way that were hindering its success. After investing millions of dollars into their Paris location, Disney ran into numerous problems. Many believed that the park would “contribute to the destruction of French Culture.” These early problems almost sent Disney into bankruptcy. After renegotiating and changing some of the parks policies, such as changing prices, eliminating the alcohol policy, and promoting Disneyland Paris, the park is now successful and making some profit.
After expanding Disney to Tokyo and Paris, there has been somewhat of a success. The Hong Kong Disney Land is making changes after seeing the backlashes of Disneyland Paris. Some improvements include, making the park a smaller scale, giving the hotels and restaurants a “strong Chinese flavor”, and improving things that went wrong at Disneyland Paris. Some other obvious pros to expanding internationally would be their sales expansion, resource acquisition and risk minimization.
2. Because this was the first offer for a Disney theme park outside the United States, I feel the Walt Disney... [continues]
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(2010, 11). Disney Theme Parks. StudyMode.com. Retrieved 11, 2010, from http://www.studymode.com/essays/Disney-Theme-Parks-496569.html
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"Disney Theme Parks." StudyMode.com. 11, 2010. Accessed 11, 2010. http://www.studymode.com/essays/Disney-Theme-Parks-496569.html.