Swot Analysis and Heineken N.v.

Topics: SWOT analysis, Management, Marketing Pages: 2 (345 words) Published: May 15, 2011
The Heineken N.V. - SWOT Analysis company profile is the essential source for top-level company data and information. Heineken N.V. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Heineken N.V. (Heineken or “the company”) is one of the leading brewers that owns and manages a portfolio of beer brands. The company operates in Europe, the Americas, Africa, the Middle East and Asia Pacific. It is headquartered in Amsterdam, the Netherlands and employed about 55,301 people. The company recorded revenues of E14,701 million (approximately $20,502.5 million) during the financial year ended December 2009 (FY2009), an increase of 2.7% over 2008. The operating profit of the company was E1,630 million (approximately $2,273.2 million) in FY2009, an increase of 37.9% as compared to 2008. The net profit was E1,018 million (approximately $1,419.7 million) in FY2009, as compared to a net profit of E209 million ($291.5 million) in FY2008. The company recorded a robust increase in net and operating profits due to the company-wide cash-driven initiatives and Total Cost Management (TCM), expense management program initiated at the company to reduce the cost base.

Scope of the Report

- Provides all the crucial information on Heineken N.V. required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting Heineken N.V. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Heineken N.V. -Data is supplemented with details on Heineken N.V. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Heineken N.V.

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better - Qualify prospective partners and...
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