analysis of beer market
Analysis of an international company
Spring semester - Saxion 2014
Table of content
Introduction
This report is part of the Saxion University of Applied Sciences course L. MIM 3238 Analysis of an international company. Lecturers Spitholt and Oude Rengerink gave us this assignment to analyze two beer breweries, Heineken International and SAB Miller. By analyzing these two breweries, we students get better view of how international companies manage to consolidate and strengthen its position in a complex and dynamic environment. In a first lecture, we students formed groups (max. 5 members) which the report has to be done. The course is divided written report and oral exam, which consist all parts of the report and every group members should give answer questions what asked.
In the report, we analyze these two breweries by financial and marketing part. In a financial part, we calculated different ratios for inventory, profitability etc. and marketing part consider market research of beer market and DEPEST and SWOT analysis. Report is made in a group of five (5) members and everyone has made different parts. We divided this report that three (3) members do financial part and two (2) members do marketing part.
Report starts with to calculating and analyzing Heineken and SAB Miller liquidity ratios. After that are represented financial leverage management ratios. Then we exemplify our research of beer market and compare Heinekens strategies to SAB Miller. Next, we give both breweries profitability and efficiency ratios. Afterward in the report has DEPEST-analysis of Heineken International brewery, because Heineken Int. is more important player in Dutch markets. Last ratios that we analyze are investor ratios. We end this report with SWOT-analysis of Heineken, and common conclusion of the whole report.
Liquidity ratios net working capital
Heineken
SABMiller
2012
(2,275)
(2,405)
2013
(2,508)
(2,842)
Spring semester - Saxion 2014
Table of content
Introduction
This report is part of the Saxion University of Applied Sciences course L. MIM 3238 Analysis of an international company. Lecturers Spitholt and Oude Rengerink gave us this assignment to analyze two beer breweries, Heineken International and SAB Miller. By analyzing these two breweries, we students get better view of how international companies manage to consolidate and strengthen its position in a complex and dynamic environment. In a first lecture, we students formed groups (max. 5 members) which the report has to be done. The course is divided written report and oral exam, which consist all parts of the report and every group members should give answer questions what asked.
In the report, we analyze these two breweries by financial and marketing part. In a financial part, we calculated different ratios for inventory, profitability etc. and marketing part consider market research of beer market and DEPEST and SWOT analysis. Report is made in a group of five (5) members and everyone has made different parts. We divided this report that three (3) members do financial part and two (2) members do marketing part.
Report starts with to calculating and analyzing Heineken and SAB Miller liquidity ratios. After that are represented financial leverage management ratios. Then we exemplify our research of beer market and compare Heinekens strategies to SAB Miller. Next, we give both breweries profitability and efficiency ratios. Afterward in the report has DEPEST-analysis of Heineken International brewery, because Heineken Int. is more important player in Dutch markets. Last ratios that we analyze are investor ratios. We end this report with SWOT-analysis of Heineken, and common conclusion of the whole report.
Liquidity ratios net working capital
Heineken
SABMiller
2012
(2,275)
(2,405)
2013
(2,508)
(2,842)