Heineken Business Analyses
Heineken
Names:
Hille Wijma
Nico de With
Marco Helder
Klaas Jan Streekstra
Jogchum Otten
Class:
BE2A
Date:
13 March 2013
Tutor:
H. van der Vaart
Summary
This report contains the overall business analyze of Heineken. First we start with an explanation of Heineken. We describe the company with the 7S model of McKinsey. This is a model about the structure, the systems, the style, the staff, the skills, the strategy and the shared values of Heineken. So it contains Heineken their strategy three important words: improve, empower and impact. The second chapter contains the analyses of the beer-industry. This analyze is described through the five forces of Porter. For example the bargaining power of buyers, consumers have many choices of different beer brands in the supermarket. If Heineken increase the prices they can choose another beer brand.
In the third chapter we have compared the financial performance of Heineken with the biggest competitors in the world, Budweiser and Carlsberg. Through the financial ratios as long term solvency, liquidity, return on investment, efficiency, number of employees and the DuPont chart. If you look at the number of employees you can see that Budweiser is the biggest in the world, second is Heineken and third is Carlsberg.
The fourth chapter consists of the risk management of Heineken. We explain the sales risks, operational risks, interest risks and the total risks.
The fifth chapter contains the growth management what is explained through the subjects market penetration, product diversification, market development and product development. Heineken is a company who has a big product diversification, they have taken over a lot of other drink companies. Also market development is very important for Heineken. They try to increase the sales in the upcoming markets like Asia and Africa.
In the sixth chapter we have made a forecast of 2013 and 2014. Through the ratios of the
Names:
Hille Wijma
Nico de With
Marco Helder
Klaas Jan Streekstra
Jogchum Otten
Class:
BE2A
Date:
13 March 2013
Tutor:
H. van der Vaart
Summary
This report contains the overall business analyze of Heineken. First we start with an explanation of Heineken. We describe the company with the 7S model of McKinsey. This is a model about the structure, the systems, the style, the staff, the skills, the strategy and the shared values of Heineken. So it contains Heineken their strategy three important words: improve, empower and impact. The second chapter contains the analyses of the beer-industry. This analyze is described through the five forces of Porter. For example the bargaining power of buyers, consumers have many choices of different beer brands in the supermarket. If Heineken increase the prices they can choose another beer brand.
In the third chapter we have compared the financial performance of Heineken with the biggest competitors in the world, Budweiser and Carlsberg. Through the financial ratios as long term solvency, liquidity, return on investment, efficiency, number of employees and the DuPont chart. If you look at the number of employees you can see that Budweiser is the biggest in the world, second is Heineken and third is Carlsberg.
The fourth chapter consists of the risk management of Heineken. We explain the sales risks, operational risks, interest risks and the total risks.
The fifth chapter contains the growth management what is explained through the subjects market penetration, product diversification, market development and product development. Heineken is a company who has a big product diversification, they have taken over a lot of other drink companies. Also market development is very important for Heineken. They try to increase the sales in the upcoming markets like Asia and Africa.
In the sixth chapter we have made a forecast of 2013 and 2014. Through the ratios of the