Inside Bevmo Drinks Swot Analysis
Inside BevMo Drinks SWOT Analysis
Kim Murphy
Willow International
Inside BevMo Drinks SWOT Analysis Executive Summary
In 2007, BevMo, a leading alcoholic beverage retail chain was acquired by private equity
firm Tower Brook Capital Partners. Some strengths of the company are its great pricing and excellent
distribution. A few weaknesses of BevMo are its brand recognition and its facility. The great
opportunities is the excellent climate and new items. Major threat is competition and the other is the
shelf date.
Brief Background
Beverages & More, Inc. retails alcoholic and non-alcoholic beverages in the United
States. It offers wines, spirits, and beers; specialty foods and snacks, cigars, glassware, and related bar and wine accessories; beer gifts, and wine baskets and trios; and appliances, bar mixers, barware, beverages, candy, caviar, cool items, games, gift cards, gift-wrap, glassware, gourmet foods, sodas, paper/plastic, and serving and entertaining products. The company also operates BevMo.com, a Website that enables customers to purchase items for home or office.
Beverages & More, Inc. was founded in 1994 and is based in Concord, California. It has stores in
Northern and Southern California, and also Arizona. Beverages and More (BevMo) is
California's largest wine, spirits, and beer store chain. They currently operate 115 stores. The stores boast over 3,100 wines, 1,600 spirits, and 1,000 Beers (BevMo.com).
SWOT Analysis
The SWOT analysis covers strengths, weaknesses, opportunities, and threats. Strength and weaknesses are internal issues for companies; whereas, opportunities and threats are external forces that may affect the launch of this new product. SWOT provides us with a situation analysis to determine if developing wineables makes sense to the company.
Strengths
Wineables will be an innovative product for BevMo because it will be something produced by the company itself versus
Kim Murphy
Willow International
Inside BevMo Drinks SWOT Analysis Executive Summary
In 2007, BevMo, a leading alcoholic beverage retail chain was acquired by private equity
firm Tower Brook Capital Partners. Some strengths of the company are its great pricing and excellent
distribution. A few weaknesses of BevMo are its brand recognition and its facility. The great
opportunities is the excellent climate and new items. Major threat is competition and the other is the
shelf date.
Brief Background
Beverages & More, Inc. retails alcoholic and non-alcoholic beverages in the United
States. It offers wines, spirits, and beers; specialty foods and snacks, cigars, glassware, and related bar and wine accessories; beer gifts, and wine baskets and trios; and appliances, bar mixers, barware, beverages, candy, caviar, cool items, games, gift cards, gift-wrap, glassware, gourmet foods, sodas, paper/plastic, and serving and entertaining products. The company also operates BevMo.com, a Website that enables customers to purchase items for home or office.
Beverages & More, Inc. was founded in 1994 and is based in Concord, California. It has stores in
Northern and Southern California, and also Arizona. Beverages and More (BevMo) is
California's largest wine, spirits, and beer store chain. They currently operate 115 stores. The stores boast over 3,100 wines, 1,600 spirits, and 1,000 Beers (BevMo.com).
SWOT Analysis
The SWOT analysis covers strengths, weaknesses, opportunities, and threats. Strength and weaknesses are internal issues for companies; whereas, opportunities and threats are external forces that may affect the launch of this new product. SWOT provides us with a situation analysis to determine if developing wineables makes sense to the company.
Strengths
Wineables will be an innovative product for BevMo because it will be something produced by the company itself versus
Bibliography: Marketing: Principles and Perspectives, 4th ed. (2004). Perreault, W.D., McCarthy, E. J. BevMo. (200-2012). Retrieved on March 17, 2012 from bevmo.com. Rudd, B. B. (2006). Answers to Questions about Different Quality Levels of Wine. Retrieved from http://www.bbr.com/US/wine-knowledge/faq-quality.lml?ID=null#judge Tincknell & Tinchknell, 2001. Wine Marketing 101. (2001). Retrieved on March 21, 2012 from : http://www.marketingwine.com/pdfs/winemarketing101.pdf.