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Describe the industry and sector in which your company operates.
Hint: Industries are broad categories such as Financial, Technology, Services, or Health Care. Sectors are more specific categories within an industry, such as ‘Sporting Goods Store in the Services Industry’ or ‘Computer Peripherals in the Technology Industry.’ In your description of the industry and sector, discuss economic trends as well as the current outlook for the industry, including growth potential.
Opportunities and Threats
Describe the opportunities and threats that face your company.
Hint: For this section, refer to the discussion of the economy in Chapter 2. Consider external factors (PEST) discussed in chapter 1, such as political and legal changes, macroeconomic matters, socio-cultural changes, and technological change that may affect the industry as well as your company. This typically is done as part of a SWOT analysis.
Describe the industry and sector in which your company operates.
Hint: Industries are broad categories such as Financial, Technology, Services, or Health Care. Sectors are more specific categories within an industry, such as ‘Sporting Goods Store in the Services Industry’ or ‘Computer Peripherals in the Technology Industry.’ In your description of the industry and sector, discuss economic trends as well as the current outlook for the industry, including growth potential.
Opportunities and Threats
Describe the opportunities and threats that face your company.
Hint: For this section, refer to the discussion of the economy in Chapter 2. Consider external factors (PEST) discussed in chapter 1, such as political and legal changes, macroeconomic matters, socio-cultural changes, and technological change that may affect the industry as well as your company. This typically is done as part of a SWOT analysis.
Describe the industry and sector in which your company operates.
Hint: Industries are broad categories such as Financial, Technology, Services, or Health

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