Study on Retail Penetration

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  • Topic: Milk, Amul, Dairy products
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A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY”

BY: T.Rahul 09PSHYD010

At Gujarat Co-Operative Milk Marketing Federation Ltd.

A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY” BY: T.Rahul 09PSHYD010

At

Gujarat Co-operative Milk Marketing Federation Ltd
A report submitted in partial fulfillment of The requirements of MBA program of IBS Hyderabad

Company Guide:
Mr.S.V.R. Chary (Dy.sales manager)

Faculty guide:
Dr.Trilochan tripathy

Mr. Kalyan Chakravarthy Senior Executive (Sales) DATE OF SUBMISSION: 14/05/2009

AUTHORIZATION: 
 Dated: 14-05-2010 Dr. Trilochan tripathy, Faculty, Economics Department, IBS Hyderabad

To whomsoever it may concern: I, Dr. Trilochan tripathy, here by authorize the submission of the Project work on “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY”, undertaken by Mr. T.Rahul (Enrollment Number 09PSHYD010) as partial fulfillment of the requirement of MBA Program of IBS Hyderabad. The Project work and the report were carried on by the student under my guidance and no part of this report has been submitted for any other degree or recognition before. Sincerely, (Dr. Trilochan tripathy)                        

 

ACKNOWLEDGEMENT: 
 

With an enriching experience of Summer Internship in AMUL, Hyderabad, I express my sincere gratitude to Mr. S.V.R Chary, Divisional Manager, AMUL, Hyderabad, who allowed me to do a project in this esteemed organization. The project was successfully shaped under the guidance of Mr.Kalyan chakravarthy, Senior sales executive, AMUL, Hyderabad and I express my sincere appreciation and thanks to him. I express my sincere gratitude and tribute to Dr. Trilochan tripathy, under whose support and guidance, this project was successfully completed. The support and assistance that I received from the faculty throughout the duration of the project played a key role in molding the project. We would like to thank the administration of ICFAI Business School, Hyderabad, for providing us with the facilities to carry out our project.                          

AUTHORIZATION:..................................................................................................................................... 3 ACKNOWLEDGEMENT: ........................................................................................................................... 4 List of tables.................................................................................................................................................. 7 List of figures ................................................................................................................................................ 8 Abstract: ........................................................................................................................................................ 9 1. Introduction ......................................................................................................................................... 10 1.1. 1.2. 1.3. 2. 2.1. 2.2. 2.3. 2.4. 2.5. 3. 3.1. 3.2. 3.3. 3.4. 3.5. 3.6. 3.7. 4. 4.1. 4.2. Indian dairy Industry - a profile .................................................................................................. 10 Background ................................................................................................................................. 11 The Indian Market - A Pyramid .................................................................................................. 12 Amul: The origin......................................................................................................................... 14 The start of a revolution...
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