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Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices

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Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices
A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES

EXECUTIVE SUMMARY

Soft Drinks were common preference among all the individuals before juices were being introduced,

With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices.

Market Research is based on some underlying parameters like:
• Changing consumption pattern
• Health factor
• Status consciousness
• Varying lifestyle

The basic subject matter of the research, comparative analysis of Soft Drinks and Juices is focused to study the mind/taste of different age group of people.
The study starts with determining the major players in the soft drinks and the juices market, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being.

TABLE OF CONTENTS

 Certificate from the Institute
 Acknowledgement
 Executive Summary
 Chapter-1 Introduction Page No 1.1 Beverage 8 1.2 Overview of the Industry 11 1.3 Recent issues 14 1.4 Study of growth of Soft Drink market 20 1.5 Major players in Soft Drinks segment: Coca-cola 21 Fanta 22 Limca 23 Sprite 24 Thums up 25 Maaza 26 Pepsi 27 1.6 Study of growth of Fruit Drink market 28 1.7 Major players in Fruit Drink segment: Dabur Real
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