Social Communication Channels and Their Impact in Today’s Business

Topics: Social network service, Facebook, Twitter Pages: 17 (5872 words) Published: May 26, 2011
Social Communication Channels and Their Impact in Today’s Business

The Social Networking Channels, History and Impact

Social Networking Channels

A social networking channel is an online services, platform, or site that focuses on building and reflecting of social network or social relation among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.

The main types of social networking services are those which contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these, with Facebook and Twitter widely used worldwide; MySpace and LinkedIn being the most widely used in North America; Nexopia (mostly in Canada); Bebo, VKontakte, Hi5,Hyves (mostly in The Netherlands), (mostly in Latvia), StudiVZ (mostly in Germany), iWiW (mostly in Hungary), Tuenti (mostly in Spain), Nasza-Klasa (mostly in Poland), Decayenne, Tagged, XING,  Badoo and Skyrock in parts of Europe; Orkut and Hi5 in South America and Central America; and Friendster, Mixi, Multiply, Orkut, Wretch, renren and Cyworld in Asia and the Pacific Islands and Twitter, Facebook, Orkut , LinkedIn and in India.

History of Social Networking Channels

The potential for computer networking to facilitate new forms of computer-mediated social interaction was suggested early on. Efforts to support social networks via computer-mediated communication were made in many early online services, including Usenet, ARPANET, LISTSERV, and bulletin board services (BBS). Many prototypical features of social networking sites were also present in online services such as America Online, Prodigy, and CompuServe.

Early social networking on the World Wide Web began in the form of generalized online communities such as (1995), Geocities (1994) (1995). Many of these early communities focused on bringing people together to interact with each other through chat rooms, and encouraged users to share personal information and ideas via personal webpages by providing easy-to-use publishing tools and free or inexpensive webspace. Some communities - such as - took a different approach by simply having people link to each other via email addresses. In the late 1990s, user profiles became a central feature of social networking sites, allowing users to compile lists of "friends" and search for other users with similar interests.

New social networking methods were developed by the end of the 1990s and many sites began to develop more advanced features for users to find and manage friends.  This newer generation of social networking sites began to flourish with the emergence of Makeoutclub in 2000, followed by Friendster in 2002, and soon became part of the Internet mainstream. Friendster was followed by MySpace and LinkedIn a year later, and finally, Bebo. Attesting to the rapid increase in social networking sites' popularity, by 2005, MySpace was reportedly getting more page views than Google.

Facebook, launched in 2004, has since become the largest social networking site in the world.

Today, it is estimated that there are now over 200 active sites using a wide variety of social networking models.

Overall Social Impact

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