Preview

Social media marketing

Best Essays
Open Document
Open Document
2526 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Social media marketing
School of English and Languages
Pre-sessional Programme
ESSAY COVERSHEET
Title: Why do business need to work on social media marketing and how should they do social media marketing effectively.
Name: Tanyanun ChavalakulClass: PS12CM
Tutor: Cornelius MedveiWord Count: 2,133 words
Introduction
With the influence of Internet nowadays, social media is the means of communication and interaction. The use of social media is adapted to people routine’s life. Because of the technology development, people try to turn themselves away from the traditional way of sharing, presenting or exchanging their ideas and information to the online content form through web2.0, the second generation of world-wide-web that encourage users to become accessibility in the internet community and can create their own information by using Blogs, Feeds, Content Communities or Social network. In the business view, these can be the helpful tools for implementing its marketing. Social media marketing is the process of constructing and generating the value of product or service by using the means of interaction between the marketers and the customers through the Internet base such as Facebook, Twitter, Instragram or Youtube. The organizations seem to use the social media marketing to share or collaborate with the employee or people outside the organization. This essay outlines some arguments of the necessity for doing social media marketing in business and the analysis of the effective method for the organizations to use in the social media marketing.
The Impact of Social Media Marketing on Business
The use of social media is growing and has become the new trend of marketing to contact and share the business information. The researchers have investigated that the social networking accounts will be reached to 3 billion by 2015 (Radicati 2011, cited by Thackeray et al. 2012). This number reflects to the increase of using social media by both individual and organizations. It



References: Chan, N.L. and Guillet, B.D. (2011) ‘Investigation of Social Media Marketing: How does the Hotel Industry in Hongkong Perform in Marketing on Social Media Websites’. Journal of Travel & Torrism Marketing, 28(4), pp.345-368. dot.10.1080/10548408.2011.571571. Hader, A.L. and Brown, E.D. (2010), ‘Patient Privacy and Social Media’, AANA Journal, 78(4), pp.270-274.Maddox, K. (2009) ‘Some question payoff of social media efforts’. BtoB, 94(4), p.1 Mitic. M. and Kapoulas, A. (2012). ‘Understanding the role of social media in bank marketing’. Marketing Intelligence & Planning, 30(7), pp. 668-686. dot. 10.1108/02634501211273797. Nevin, F. and Torres, A.M. (2012) ‘Investigating the Social Media Marketing Strategies of Nightclubs in Midlands and West of Irelands’. Irish Journal of Management, 32(1), pp.77-92.PR Newswire (2012) ‘Social Media Marketing 2012’ Available at: http://www.reportlinker.com/p01033738/Social-Media-Marketing-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce (Accessed: 26 August 2014) Ramirez, K. (2010) ‘Beyond Social Media Marketing’. ABA Bank Marketing, 42(10), pp.32-36. Ryan,W., Peruta, A. and Chouman, S.(2013) ‘Social Media and the transformation of Brand Communication’, ACM, pp.146-153. dot.0.1145/2523429.2523484. Schoultz, M. (2014) ‘The Secret to a Winner Social Media Marketing Strategy’, Available at: http://www.digitalsparkmarketing.com/creative-marketing/social-media/social-media-marketing-strategy-3/ (Accessed: 25 August 2014) Smith, J. (2010) ‘December Data on Facebook’s US Growth by Age and Gender: Beyond 100 Million’, Available at: http://www.insidefacebook.com/2010/01/04/december-data-on-facebook’s-us-growth-by-age-and-gender-beyond-100-million/ (Accessed: 25 August 2014) Sweetland, W. and Thomson, S.C. (2010) ‘Social Media: New Tools Boost Marketing, Education, Community’. Health Progress, 91(6), pp.31-36.Thackeray, R., Neiger, B.L. and Keller, H. (2012). ‘Integrating Social Media and Social Marketing: A Four-Step Process’. Health promotion practice, 13 (2), p. 165. dot. 10.1177/1524839911432009. Tuten, T. and Angermeier W. (2013). ‘Before and beyond the social moment of engagement: Perspectives on the Negative Utilities o f Social Media Marketing’. Revue Gestion 2000, 30 (3), p. 69.

You May Also Find These Documents Helpful

  • Good Essays

    Marketing Midterm

    • 954 Words
    • 4 Pages

    Social media tools like Twitter and Facebook have taken the world by storm, as is expected of any social networking platform of such colossal magnitude. According to a survey from Constant Contact a company that facilitates social marketing, there has been a rapid increase in social media use to promote businesses. Nearly three-quarters of all small business owners are now turning to social media as a means of marketing their business. The 2012 Social Media Marketing report indicates that a “significant 83% of marketers said that social media was important to their businesses.” In spite of significant statistics such as these and the fact that more people are spending their time online, several of these surveys also report that new media has not completely replaced old marketing methods but has instead enhanced them. Small businesses are still relying heavily on email, website, and event marketing as well as advertising to drive their business.…

    • 954 Words
    • 4 Pages
    Good Essays
  • Better Essays

    This paper will evaluate the reasons social media marketing has become exceedingly popular among business of all sizes. This assignment will analyze the advantages and disadvantages of social media marketing for business entrepreneurs. I will research two other businesses has utilized social media marketing. Lastly, this paper will speculate the impact social media will have on business over the next decade, while identifying the skills individuals need to improve in order to take advantages of the changes.…

    • 1235 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Facebook Case Study

    • 2579 Words
    • 11 Pages

    References: Adams, Yvette. 2012. "10 Digital Strategies for Aussie Tourism Marketers." Marketing April: 34-35. Baxter, Andrew 2012. "Has Foursquare missed the retail boat, and will Facebook miss it to?" Marketing June 2012, 38. Bhagwat, Shree, and Ankur Goutam. 2013. "Development of Social Networking Sites and Their Role in Business with Special Reference to Facebook." Journal of Business and Management 6(5): 15-28. http://iosrjournals.org/iosrjbm/papers/Vol6-issue5/B0651528.pdf Chokoshvili, David. 2011. "The role of the internet in democratic transition: Case study of the Arab Spring." Master’s thesis, Central European University. Chu, Shu-Chuan. 2011. "Viral advertising in social media: participation in Facebook groups and responses among college-aged users." Journal of Interactive Advertising 12(1): 30-43. Darvell, Millie J., Shari P. Walsh, and Katherine M. White. 2011. "Facebook Tells Me So: Applying the Theory of Planned Behavior to Understand PartnerMonitoring Behavior on Facebook." Cyberpsychology, Behavior & Social Networking 14 (12): 717-722. De Prato, Giuditta, and Jean Paul Simon. 2011. "Paving the way to e-services: Innovation through online games." Paper presented at 22nd European Regional ITS Conference Budapest, Budapest, 18-21 September. http://www.econstor.eu/bitstream/10419/52209/1/672464470.pdf Edelman, David C. 2010. "Four ways to get more value from digital marketing." McKinsey Quarterly March: 1-8. https://www.mckinseyquarterly.com/Four_ways_to_get_more_value_from_dig ital_marketing_2556 Elphinston, Rachel A., and Patricia Noller. 2011. "Time to Face It! Facebook Intrusion and the Implications for Romantic Jealousy and Relationship Satisfaction." Cyberpsychology, Behavior & Social Networking 14 (11): 631635. Griffiths, Mark D. 2012. "Facebook addiction: Concerns, criticism, and recommendations—A response to Andreassen and colleagues 1." Psychological Reports 110 (2): 518-520. http://www.amsciepub.com/doi/abs/10.2466/01.07.18.PR0.110.2.518-520…

    • 2579 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    References: Melissa Barker, Donald Barker, Nicholas Bormann, Krista Neher (2013) Social Media Marketing: A Strategic Approach First Edition…

    • 444 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Unit 9 P4

    • 1171 Words
    • 5 Pages

    Using social media for marketing can help small organisations gather more customers from a wider spectrum. Many customers already interact with other company’s using social media because it is easy to use.…

    • 1171 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    To remain competitive and relevant in today’s technological world, a number of businesses have realized that social media marketing is a good way to establish an online and prominent presence. By joining the digital age, both small and large businesses are drawing a considerable amount of attention to their products and/or services. Subsequently, they are improving their marketing performance, building-meaningful relationships, generating-huge profits, and securing-future business.…

    • 5061 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Over the past five years, use of social media has seen tremendous growth; not just in usage by the average consumer, but also by businesses that are chasing these consumers. In order to take advantage of the potential benefits, businesses must first understand the history of social networking, who the users are (through statistical analysis and business intelligence), the marketing and information management of this platform including CRM (customer relationship management), what potential legal and ethical issues might arise (and how to manage them), where social networking is heading in the future, and finally; whether it is an appropriate fit from a business perspective to invest time and money into social networking. The term “social media” is used to describe the websites and applications used for social networking (Oxford, n.d.). Thus, the terms “social media” and “social networking” are not identical, but they share sufficient similarities to be used interchangeably throughout the following paragraphs.…

    • 4991 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Geico Insurance Company

    • 513 Words
    • 3 Pages

    With the recent boom in social networking sites like Facebook and Twitter, GEICO has embraced the social networking tools and utilized them to begin two-way advertising with consumers (Kumar & Mirchandani, 2012). Social media is becoming an increasingly popular tool to generate positive word of mouth to spread brand awareness and ultimately generate sales and return on investment (Kumar & Mirchandani, 2012). GEICO is then able to utilize the available analytical capabilities of social media to analyze the impact of their campaign (Kumar & Mirchandani, 2012). Social media helps organizations, like GEICO, stay connected with the growing needs of their customers and react almost simultaneously.…

    • 513 Words
    • 3 Pages
    Good Essays
  • Better Essays

    In “An Examination of the Factors Influencing Consumers ' Attitudes Toward Social Media Marketing.?” Akar and Topcu point out that social media has become a phenomenon in marketing. (Akar and Topcu, 2011) Marketers are beginning to understand the use of social media as a component in their marketing and strategies and campaigns to reach out to customers. Promotions marketing intelligence, sentiment research, public relations, marketing communications, and product and customer management are marketing components that may utilize social media. Marketers are now realizing the benefits that social media has on the design and production of new and existing product and services. Each social media connection has an effect on marketing performance, so it is important to understand their associated importance and their interconnectedness.…

    • 1098 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Social media is growing rapidly, a study conducted shows that 79 % of big corporation leverage social media to engage their customers and they are using innovative ways to build buzz, foster communication, improve products, and cultivate long-term brand awareness and consumer trust.…

    • 312 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Social Media Marketing

    • 2631 Words
    • 11 Pages

    Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.…

    • 2631 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Social Media Technology

    • 3427 Words
    • 14 Pages

    Bhanot, S. (2012). Use of Social Media by Companies to Reach their Customer. SIES Journal of Management,Vol. 8 (1) , 47-55.…

    • 3427 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    Due to the increased use of internet technology, a business cannot survive without the support of social media. Social media marketing increases the exposure and traffic of a business, and the businesses use this as a tool to gain marketplace intelligence, to generate leads and to develop loyal followers (Stelzner, 2012). Some of the important reasons why social media marketing has become exceedingly important to businesses of all sizes are:…

    • 3008 Words
    • 13 Pages
    Best Essays
  • Good Essays

    With an estimated one million members, the social media websites have become a platform for companies and consumers to interact with each other in a lucid manner. The impact of media on consumer behavior has been massive, and this is one of the main reasons why business houses are using to market their products extensively.…

    • 541 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Social media has revolutionized corporate communications. Social media marketing allows companies to communicate directly and instantly with their stakeholders, marking a shift from the traditional one-way output of corporate communications, to an expanded dialogue between company and consumer. This paper aims to examine the relationship between social media and corporate communications, specifically focusing on the uses of social media for public relations and analyzing the changes that have occurred within the industry as a result of social media tools. Social media marketing is an umbrella term that includes the use of social media for sales, marketing, customer service and public relations, indicating a convergence of these traditionally separate corporate departments. Social media consists of online technologies, practices or communities that people use to generate content and share opinions, insights, experiences and perspectives with each other (Television Bureau of Advertising, Inc., 2009). Examples include blogs (e.g. Blogger, Wordpress),…

    • 4153 Words
    • 17 Pages
    Best Essays

Related Topics