Efficient Business Communications in Companies Today Means Full Use of Social Media and Modern Technologies

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Communication is one of the most important factors in any organization or relationship. It is “the process of people sharing thoughts, ideas, information and feelings with each other in commonly understandable ways” (Hamilton, 2011, p. 3). When you can communicate properly in a business then it runs smoothly without communicational mistakes and misinterpretation. The main purpose of efficient business communications is to generate a positive, reliable and consistent reputation with customers, employees and other businesses. Efficient business communication promotes confidence in the company so that people are able to trust the company. Businesses are crossing national boundaries to compete on a global scale today. That’s why efficient business communication is important nowadays. To be successful, businesses need to develop efficient ways of communications around the world.

Technologies and their advantages

Technology seems to be in a state of constant evolution. New technologies are being developed all the time, and the impact this has had on the world of business communication is immeasurable. In spite of that speaking to someone in person is the best method of business communication, technology has allowed you to communicate with people around the world through other methods to save company money. Technology plays an important role in your business. It helps you to grow your business into a customer-focused and sustainable business. Today, modern technology has changed the way these business conduct their communications with each other. Technology has allowed for many forms of communication to take place through the use of cell phones, email, and even holding meetings. Many large organizations have installed a complex network of computer-based telephone, facsimile, printing, voice-mail, e-mail and videoconferencing technologies. These technologies increase the potential for communication in the organization, such as speed, frequency and reach of communication and reduce its cost (Hinds, Keisler, 1995). As technology has progressed, it has increased the speed of business communications. Instead of having to wait a week for a document to be delivered by mail, information can be instantaneously transferred via email or file sharing programs. Technology has greatly increased accessibility in business communication. Because of things like smart phones, email, text messaging and instant messaging, information can be sent very quickly to anyone, anywhere. This has altered accessibility in a multitude of ways. People can work or communicate from anywhere and at any time. Technology has made the world a lot smaller, especially in the context of business. People from different cultures interact on a frequent basis. Global partnerships have become much more feasible as things like video conferencing have facilitated meetings that cost much less to conduct than flying halfway across the world. This has also forced business communication to become more dynamic, as individuals from different cultures learn to accommodate for the cultural and communicative differences in their business relationships. People from opposite ends of the world can work together, 24 hours a day. Moreover, advances in technology make it possible for more and more people to work away from the office – in cars, airports, hotels and homes. (Thill, Bovee, 2005) As it was mentioned before, managers have at their disposal a wide variety of communication technologies from which to choose. And some the most popular technologies can be discovered. They are telephone, voice mail, Internet based communication technologies such as e-mail, instant messages, videoconferences, blogs, file hosting. Mobile Phones

Telephones are one of the most common, popular and simple forms of business communication today. The use of the telephone has increased exponentially since its invention because it provides an easy and convenient way to overcome...
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