Why Social Media Is Crucial to Business

Topics: Social media, Twitter, User-generated content Pages: 4 (1272 words) Published: April 17, 2013
Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services. By establishing a presence in social media, you give yourself virtually unlimited exposure to relevant people without encountering any significant cost issues. While this is good, it can be hard to track how you are performing across the wide spectrum of the Internet. With powerful tools you can judge the effectiveness of your social media efforts and keep track of what people are saying about you. Here are 10 Social Media Tools to monitor your brand’s performance and results across multiple social media sites. Only about a quarter of companies say they are ‘heavily involved’ in social media. Sixty one percent say they have some experience.  Rebecca says that social media activity is largest in bigger companies, which I think is a scary thing. There’s SO much opportunity for small business owners in social media its craziness. That’s why I write an entire column on it for SmallBizTrends three times a week.  Anyway. Top sites where marketers are concentrating social media strategy: * 85 percent: Facebook

* 77 percent: Twitter
* 58 percent: LinkedIn
* 49 percent: You Tube
What is Facebook Being Used For? Improving brand awareness and reputation (55 percent), as a marketing channel ( 47 percent), to publicize new content (46 percent). What is Twitter being used for? Improving brand awareness, publicize new content, as a marketing channel, etc. No one is really using Twitter or Facebook as a strict SEO strategy, according to the data.  You can encourage social media by making it short and simple for the customer to find what he needs. Twitter is great at this.  Ask people to do things and they’ll do it.  Rebecca says that 36 percent of respondents spend less than $5,000 on social media. Twelve percent of respondents spend $5-10k. Awesomely, sixty eight percent of companies say their social media has...
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