Sample Business Plan of Coffee Shop

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Source: www.bplans.com

Following is a sample business plan of a coffee retail chain. Although Mekong Capital is not demanding a similar standard, qualified business plans are expected to cover most aspects of the sample. More samples and information are available on Bplans website (www.bplans.com).

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Source: www.bplans.com

TABLE OF CONTENT
1.0 Executive Summary ......................................................................................................... 3 1.1 Objectives ............................................................................................................ 4 1.2 Mission ................................................................................................................. 4 1.3 Keys to Success .................................................................................................... 4 2.0 Company Summary ......................................................................................................... 5 2.1 Company Ownership .............................................................................................. 5 2.2 Start-up Summary ................................................................................................. 5 2.3 Company Location and Facilities .............................................................................. 7 3.0 Products ......................................................................................................................... 8 3.1 Product Description ................................................................................................ 8 3.2 Competitive Comparison......................................................................................... 8 3.3 Sourcing ............................................................................................................... 8 3.4 Technology ........................................................................................................... 8 3.5 Future Products ..................................................................................................... 8 4.0 Market Analysis Summary............................................................................................... 10 4.1 Market Segmentation ........................................................................................... 10 4.2 Target Market Segment Strategy ........................................................................... 11 4.2.1 Market Needs ......................................................................................... 11 4.2.2 Market Trends ........................................................................................ 11 4.2.3 Market Growth........................................................................................ 12 4.3 Industry Analysis ................................................................................................. 12 4.3.1 Industry Participants ............................................................................... 12 4.3.2 Distribution Patterns ............................................................................... 12 4.3.3 Competition and Buying Patterns .............................................................. 12 4.3.4 Main Competitors.................................................................................... 13 5.0 Strategy and Implementation Summary ........................................................................... 15 5.1 Strategy Pyramids ............................................................................................... 15 5.2 Value Proposition ................................................................................................. 15 5.3 Competitive Edge ................................................................................................ 15 5.4 Marketing Strategy .............................................................................................. 15 5.4.1 Positioning...
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