Business Plan Summary

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Executive Summary
As part of its ongoing efforts to improve access to health care in rural areas, General Medical Center is subsidizing the start-up and first year of operations of a new pediatric medicine practice, Kids R Kids Family Medicine. The business will be owned and managed by………………, as a sole proprietorship. ---------will be responsible for ensuring the general health of his patients and creating a viable and profitable business medical practice. Throughout the first year, -----------------will work closely with advisers from General Medical to get the clinic on a sound financial and operational footing, using this medical clinic business plan as a guiding management tool. -----------------will focus on diagnosing and treating conditions of all ages while emphasizing preventative medicine and the overall health and wellness of his patients. The clinic will utilize new equipment and a trained staff that will be able to optimize the care of each patient. --------- understands that there are many factors that can affect health, including exercise, diet, environment and heredity. Kids R Kids Family Medicine will try to provide the most comprehensive medical care possible in order to optimize the care and well-being of each patient. -----------------will also carry out minor procedures in his office, but only after both risks and benefits have been explained and understood and written consent has been obtained from the patient. -----------------will refer patients, when appropriate, to specialists and/or to hospitals for tests, further treatment and therapy. -----------------will be assisted by two employees: a medical assistant and a receptionist. Ongoing training and support for these employees will be provided by Holcombe Medical Center throughout the first year. The marketing strategy involves a combination of print media advertising, website development, networking, and promotional events, all aimed at residents living within 35 miles of the clinic....
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