Strategic Management and Lowe

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STRATEGIC AUDIT
U.S. Division April 2011 MGT 496.004

THIS PAGE IS DEDICATED TO ALL THE TREES THAT WENT INTO THE CREATION OF THIS DOCUMENT – MAY IT BE RECYCLED.

TABLE OF CONTENTS
Table of Figures .............................................................................................................................. d I. Executive Summary ................................................................................................................. 1 Past Strategies ............................................................................................................................. 1 Current Vision, Mission, & Strategies ........................................................................................ 1 New Vision & Mission................................................................................................................ 1 III. SWOT & Environment Analysis ............................................................................................. 2 Lowe‟s SWOT Analysis.............................................................................................................. 2 Lowe‟s SWOT Matrix ................................................................................................................. 2 Home Depot‟s SWOT Matrix ..................................................................................................... 3 Ace‟s Hardware SWOT Matrix................................................................................................... 3 Macro-economic Factors & Lowe‟s ............................................................................................ 3 IV. Lowe‟s Organizational Structure ............................................................................................. 4 Current Organizational Structure & Reorganization ................................................................... 4 V. Lowe‟s Unique Position .......................................................................................................... 5 Key Success Factors .................................................................................................................... 5 Distinctive Core Competencies and Core Competencies ............................................................ 5 Value Chain Analysis .................................................................................................................. 6 VI. Market & Competitive Analysis .............................................................................................. 6 Porter‟s Five Forces Model of Competition ................................................................................ 6 Strategic Group Map ................................................................................................................... 7 Competitive Strength Assessment ............................................................................................... 8 IE Matrices .................................................................................................................................. 8 GE Nine-Cell Planning Grid ....................................................................................................... 8 BCG Growth/Share Matrices ...................................................................................................... 9 Company Life Cycle ................................................................................................................. 10 SPACE Matrix........................................................................................................................... 10 Grand Strategy Matrix ............................................................................................................... 11 VII. Financial Analysis ................................................................................................................. 11 Edward Altman...
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