Business Plan Example

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Genius In Training Inc.

Business Plan

June 28, 2013

Table of Contents

Description Page

Executive Summary2

Company Mission, Vision, Value Statement4

Opportunity Analysis5

Marketing Plan 7

Operations and Management 9

Financial Statements12

Estimate and Request for Funding15

Exit Strategy16

Genius In Training Inc.
Executive Summary

Syndee Howgate CEO of Genius In Training Inc. has identified she will need $229,750 to open a LearningRX Center in Sugar Land, Texas. LearningRX of Sugar Land will be the dba of Genius In Training Inc. The funds will cover the purchase and installation of the equipment and machinery, leasehold improvements, inventory, office equipment, and working capital to start the business. Syndee Howgate will contribute $9,750 to the project from personal funds. The remainder of $220,000 is requested to be a SBA loan at 6.00% interest amortized over 7 years. The loan is to be secured by the equipment, and inventory, as well as the personal guarantee of Syndee Howgate.

LearningRx is a franchise for a learning center that caters to families with children who have academic difficulties. The franchisor is LearningRx Franchise Corporation located in Colorado Springs, CO. The program is based on the explosion of brain research that has accumulated in the last decade. This research suggests that stimulating the mind with mental exercise may cause brain cells, called neurons, to branch widely. This branching causes millions of additional connections between brain cells. Studies demonstrate that our brains develop throughout our lives and that they are constantly being modified and that training and practice can stimulate brain development in targeted areas. This is known as neuroplasticity. LearningRx, the franchisor, has used what we have learned about brain development and created a program that focuses on developing...
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