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Resume

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SUGANDH CHHETRI

Contact No. : 9575666339

E-mail: sugandh.chhetri@gmail.com

KEY ATTRIBUTES

• Good business acumen & knowledge of customer insight

• In depth knowledge of Trade Marketing/BTL Activities

• Good Analytical Skills

• PR and effective vendor management

• Proficient in MS Office & Internet tools

OBJECTIVE

Aspire to enhance my abilities through continuous learning, where my experience and expertise can directly impact organization’s productivity and profitability.

PROFESSIONAL SYNOPSIS
• An astute professional with over 10 years work experience of sales and marketing. • Presently designated as DGM – Marketing in Shakti Pumps (I) Ltd, Indore (MP). • Adept in executing marketing plans and other brand promotions with in-depth knowledge of BTL activities like road shows, event promotions, GSB, POS development, OOH media planning and other marketing collaterals. • Sound experience of quality and timely executions of all marketing plans pertaining to revenue. • Strong planning and interpersonal skills. Good understanding of marketing processes and modus operandi.

PROFESSIONAL EXPERIENCE
Shakti Pumps (I) Limited, Indore (MP)
Deputy General Manager - Marketing
23.04.2012 – at present
• Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plan and related product positioning. • Planning of electronic, print media promotion

• Define and direct marketing programs for demand creation, lead generation and interface with sales channel for lead tracking and management. • Oversee product marketing including product launch management, sales training, presentation and competitive analysis and general sales support. • Channel modernization

• Marketing budget planning and implementation as per plan. • Managing Press releases, press conference, corporate photo...