Website Plan
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Website Plan
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cake shop
1220HSL (Information Systems for Services Industries)
Table content
Introduction This website plan is a blueprint for the website which includes background, goals, analysis of competitor websites and some other important issues in creating a website. The website is a cake shop called icake, the cake shop which offers purchase online, new advance preview, Member Services, Design cake yourself.
Background to the business and business goals * Founded in 2005，our business is about innovating and creating distinctive flavors to satisfy your palate. * In recent years, we have opened several new stores, 20 varieties of cakes available to meet the needs of different consumer groups * Organizes promotional activities, participate in community public service, advertising on popular websites, to gain public recognition, and increase awareness to achieve the maximum business profit
Goals of the website, how these fit into goals of the business The web is not just a marketing tool - it 's a business tool as well. While it is perfectly okay to have an Internet billboard that simply contains contact information. Even the smallest local business can utilize the power of the Internet to be more efficient and to build revenue. * Build trust with prospects * Grow the client base * Strengthen customer loyalty * Get the jump on competitors * Develop and stay "Top of Mind" * Extend your reach * Diversify: add new streams of income * Through the purchase online, We will delivered fresh and delicious cakes to your home or office, so people who busy with work or hold parties at home can be able to enjoy our cake * Advertising in the top website to let more people know * Website membership application and coupons can attract more customers to shop
Website Plan
-------------------------------------------------
cake shop
1220HSL (Information Systems for Services Industries)
Table content
Introduction This website plan is a blueprint for the website which includes background, goals, analysis of competitor websites and some other important issues in creating a website. The website is a cake shop called icake, the cake shop which offers purchase online, new advance preview, Member Services, Design cake yourself.
Background to the business and business goals * Founded in 2005，our business is about innovating and creating distinctive flavors to satisfy your palate. * In recent years, we have opened several new stores, 20 varieties of cakes available to meet the needs of different consumer groups * Organizes promotional activities, participate in community public service, advertising on popular websites, to gain public recognition, and increase awareness to achieve the maximum business profit
Goals of the website, how these fit into goals of the business The web is not just a marketing tool - it 's a business tool as well. While it is perfectly okay to have an Internet billboard that simply contains contact information. Even the smallest local business can utilize the power of the Internet to be more efficient and to build revenue. * Build trust with prospects * Grow the client base * Strengthen customer loyalty * Get the jump on competitors * Develop and stay "Top of Mind" * Extend your reach * Diversify: add new streams of income * Through the purchase online, We will delivered fresh and delicious cakes to your home or office, so people who busy with work or hold parties at home can be able to enjoy our cake * Advertising in the top website to let more people know * Website membership application and coupons can attract more customers to shop
References: Mal Warwick Associates , “http://www.malwarwick.com/learning-resources/articles/10-ways-to-get-more.html” ，Reference 2011 Projectsmart , “http://www.projectsmart.co.uk/work-breakdown-structure-purpose-process-pitfalls.html”, Reference 2000-2011 Wikihow , “http://www.wikihow.com/Make-a-Website” Webcredible , “http://www.webcredible.co.uk/user-friendly-resources/web-usability/usability-testing.shtml” Breadtop ,“ http://www.breadtop.com.au/” Breadtalk , “ http://www.breadtalk.com/”, Reference 2009 Couturecakes ,” http://www.couturecakes.com.cn/ “, Reference