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Role of Media and Press

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Role of Media and Press
RICHA KUMARI E-Mail:richasrivastava1991@yahoo.com / Cell No.: +91-8100373248

PROFILE SNAPSHOT
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← Possess highly motivated & positive attitude towards career. ← Exceptionally organised with a track record that demonstrates creativity and initiatives to achieve set goals. ← A proactive learner with a flair for adopting emerging trends & addressing industry requirements to achieve organisational objectives & profitability norms. ← Possess exceptional team spirit thereby helping in easy achievement of personal goals. ← An effective communicator with excellent relationship building & interpersonal skills.

INTERNSHIPS DURING GRADUATION
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NAME OF THE ORGANIZATION:-MAURYA TV PVT.LTD. TEAM SIZE:-1

ROLES & RESPONSIBILITIES ← Worked under advertising supervisors and marketing directors who implement advertising strategies and promotional campaigns ← Worked in developing sales leads to attract potential clients. ← Spent a great deal of time negotiating with potential clients and closing sales deals
PROJECT :- TEST MARKETING AND CUSTOMER INTERACTION
DURATION:-15TH JUNE’12 TO 16TH JULY’2012

NAME OF THE ORGANIZATION:- APOLLO HOSPITALS GROUP TEAM SIZE:-1
PROJECT :- EVALUATE THE PLANNING AND IMPLEMENTATION PROCESS AS A PR TRAINEE
DURATION:-01ST SEPTEMBER’12 TO 30TH SEPTEMBER’2012

ROLES & RESPONSIBILITIES ← Worked on statement and description of the issue to be addressed ← Rationale for selecting the issue ← Description of the target population (such as community, school, etc.) ← Worked on Media mix and rationale for media and other promotional activity(ies) ← Worked on estimated impact on the target population and actual achieved
PROJECT UNDERTAKEN
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BACHELOR IN MEDIA SCIENCE (Final Year Project)

NAME OF THE ORGANIZATION: BIG 92.7FM(RELIANCE BROADCAST PVT. LTD.)

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