Research Report of Survey Methods

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  • Topic: Statistical survey, Internet, Mail
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  • Published : April 3, 2013
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Survey Methods For Investigating Government’s New Policy

SifengCai (Charles) 3/12/2012

CONTENTS:

1. Abstract…………………………………………………………………...…….....1 2. Introduction……………………………………………………………………..…1 2.1. The Issue…………………………………………………………..………….....1 3. Findings……………………………………………………………..…………….1 3.1. Traditional Methods……………………………………………..….…………..1 3.1.1. Face-to-Face……………………………………………………..……………2 3.1.2 Telephone………………………………………………………..……………..2 3.1.3 Direct Mail…………………………………………………………..…………2 3.2. Internet Survey………………………………………………………..………...3 3.2.1. Advantages………………………………………………….………………...3 3.2.2. Disadvantages………………………………………………..………………..4 3.3. Target Group…………………………………………………..….……………..4 3.3.1. Definition of Target Group………………………………….………………...4 3.3.2. The Importance of Target Group……………………………...…….………...5 4. Conclusions……………………………………………………….………………..5 5. Recommendations……………………………………….………………………..5 6. References………………………………………………………………………...6

1. Abstract The purpose of this report is to compare different survey methods and to find a most suitable way for the government’s research. The traditional survey methods and the Online Survey both have advantages and disadvantages on different criterion. Consequently, a combination of different methods is necessary and most suitable in this case.

2. Introduction The Chinese government is considering promoting a new tax policy to cancel the tax requirement of citizen whose annual income is lower than 70,000 CNY. Before the new policy being implemented, the government wants to hold a survey program to know people’s opinions on this new policy.

2.1 The Issue It is difficult for the government to decide which survey method should be chosen. This organization has been asked to research different survey methods to compare their advantages and disadvantages, and provide recommendations to the government. The research data and references are obtained from online libraries.

3. Findings There are several criteria to measure whether a survey method is competent or not. These include: the cost, the coverage (or sample size), the efficiency, and the response rate.

3.1 Traditional Methods As a matter of fact, the use of survey could benefit a lot of areas, not only for commercial uses, but also for social uses. Traditional survey methods include Face-to-Face, Telephone, and Direct Direct Mail Survey.

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3.1.1

Face-to-Face

Face-to-Face survey is considered as the most traditional method. The strengths of this method are obvious. Firstly, well trained interviewer could persuade respondents to participate in the survey and give them vital guides, explanations, and clarifications. Secondly, according to Bethlehem (2009), Face-to-Face survey has the highest response rate among traditional methods. However, the disadvantages of this method sometimes overweight the benefits. Initially, the expense of the method is the highest and it limits the coverage. Furthermore, this method could not obtain clear answers on sensitive questions due to the existence of interviewers.

3.1.2

Telephone

Groves and his partners (2011) found that Telephone Survey is cheaper, quicker and has a larger coverage than Face-to-Face survey. The shortages of this method are the time limitation and people’s negative feelings. Bethlehem (2009) asserted that respondents do not want to answer lingering questions through phone calls, and more and more people do not want their phone numbers been listed for surveys.

3.1.3

Direct Mail

Mail is the cheapest traditional survey method and sometimes could reach a very large population. In contrast with the former methods, direct mail does not need interviewers and it makes respondents feel better when answering sensitive questions. However, there would be misunderstandings without the explanations of interviewers. As a result, Direct Mail Survey has the lowest response rate. (Groves, 2011)

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3.2 Internet Survey According to Bethlehem (2009),...
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