Research Proposal

Customer Switching Behavior in the City Bank Ltd, Bangladesh

A proposal
Submitted in partial fulfillment
Of the requirements for the degree of
Master of Business Administration

At
Independent University, Bangladesh

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Research Proposal

On

Business Research Method
(MBA-504)

Submitted

To

Dr. Nadim Zahangir

Lecturer

Submitted

By

|Name |ID |
|Md. Tashrique Shahab |1015004 |
|Md. Abdul Al Amin Khan |1015017 |
| | |

Department Of Business Administration

Independent University Bangldesh.

Date: 3rd November’ 2010
Dr. Nadim Jahangir
Lecturer,
Department of Business Administration
Independent University Bangladesh,
Subject: Submission of Term paper.

Sir,
It’s our great pleasure to submit the Research Proposal. A study was making on a company that you have asked us to prepare and we select “The City Bank Ltd” to study. We have tried our best to follow the instruction that was given by you. Throughout this study we tried to identify weather some variable like deficient service quality, low organizational commitment to customers, unfair price, and anger incident effect customer switching behavior in City Bank Ltd.
We sincerely hope that you will enjoy this proposal as we enjoyed while writing it. If you need any further clarification or quarry in interpreting this analysis, we will be glad to oblige you.

Thank you,

|Name |ID