research proposal

Topics: Insurance, Business, Sales Pages: 6 (1201 words) Published: August 16, 2014
Importance of motivation for sales people in insurance business in Bangladesh

Nazim Uddin Khan
1. Introduction
The current research is undertaken as a research project in the M.Phil program at the Department of Marketing of Jahangirnagar University. The study is carried out to find out the importance of motivation for sales people in insurance business in Bangladesh. 2. Background of the study

The market of Bangladesh is familiar with insurance business since 1971. In our country there are …… insurance companies are operating their business. In this business, sales persons play the biggest role, which is to convince the people for making insurance contracts in their company. For this reason, sales persons have to try and do the best performance to increase the sales of the company as well as their commission. Most employees do this, but some do not. Why? Because, they are not motivated. Motivation is the process to convince someone or making someone to do any job by him/herself. Motivation has a great impact in business. It makes employees willing to do their job perfectly. We need to point out the impact of motivation for sales person. 3. Objective of the study

The purpose of the study is to find out the importance of motivation for sales people in insurance business in Bangladesh. Specially, the research should provide information to the following questions: I. Is the sales volume decreasing day by day because of the sales persons? II. Do the sales persons not working properly?

III. Is their salary not well efficient for supporting themselves? IV. Do the sales persons want to switch their jobs?
V. Are the sales persons self-motivated?
VI. Do they work properly after getting their motivational incentives? VII. Do the businesses face increased taxation?

4. Methodology
The current study is an expressive research that delivers elaborative descriptions of the importance of motivation regarding the insurance business for sales persons. The nature of the importance of motivation in insurance business is first marked out by consulting secondary data. Few of them are the annual reports of some bigger insurance companies. These reports can be report of annual sales volume and salary and commission report of the sales persons. There may be information from journals, newspapers, different business websites, insurance association’s publications etc. The biggest source of secondary data of this study can be the information of American Life Insurance Company LTD (Alico). Information needed to be acquired is categorized under specific components; under each component there is one or several research questions, each research question formulates a hypothesis. Specific Components

Research question(s)
Hypothesis
SC1: Is the sales volume decreasing day by day because of the sales persons? RQ1: Whether the sales volume is decreasing in policy number. RQ2: Whether the sales volume is decreasing in policy premium amount. H1: The sales volume is decreasing in policy number.

H2: The sales volume is decreasing in policy premium amount. SC2: Do the sales persons not working properly?
RQ3: Whether the sales people do not work because of improper motivation program. RQ4: Whether they do not work for other reasons.
H3: The sales people do not work because of improper motivation program. H4: They do not work for other reasons.
SC3: Is their salary not well efficient for supporting themselves? RQ5: Whether the salary of a sales person is not sufficient. RQ6: Whether the salary is not up to the mark of current living standard. H5: the salary of a sales person is not sufficient.

H6: The salary is not up to the mark of current living standard. SC4: Do the sales persons want to switch their jobs?
RQ7: Whether the job of convincing people for insurance policy is boring. RQ8: Whether the job is insulting or great.
H7: The job of convincing people for insurance policy is boring. H8: The job is insulting or great.
SC5: Are the...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Research Proposal and Proposal Review Essay
  • Research Proposal Essay
  • Essay on Research Proposal
  • Grant proposal Essay
  • Essay on How to Write a Proposal.
  • Essay about Project proposal
  • Sample Research Paper
  • Essay about Proposal Writing

Become a StudyMode Member

Sign Up - It's Free