Preview

Research Proposal

Powerful Essays
Open Document
Open Document
670 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Research Proposal
A
Research Proposal
On

EXPANSION OF MARKET SHARE OF BERGER PAINTS
INDIA PVT LTD THROUGH ADC (ALTERNATIVE DIRECT CHANNEL)

Submitted to:
Prof. Juhi Shah

Submitted By:
MAYANK GANDHI(NR 12046)
MURALI MURTY (NR )

Affiliated to Gujarat Technological University
Academic Year2013-14

N.R. INSTITUTE OF BUSINESS ADMINISTRATION
AHMEDABAD

Research Proposal

1. TITLE OF THE PROJECT: * EXPANSION OF MARKET SHARE OF BERGER PAINTS INDIA LTD THROUGH ALTERNATIVE DIRECT CHANNELS

2. STATEMENT PROBLEM:
To Study the behavior of the alternate dealer channels like Cement dealers, Hardware & Sanitary ware dealers, Tiles dealers and Building materials suppliers and try to convince them for taking the Authorized dealership of the Berger Paints India Ltd and expanding their business with Berger Paints India Ltd.

3. SCOPE OF THE STUDY:

4. OBJECTIVES:

* To get to know about the alternate dealer channels’ perception about paints industry. * To analyze the fundamental strength of various companies in the paint industry with the help of different measures. * To identify the market leader among whole paints industry & what kind of strategies they used to attract their customers. * To gather the information related to alternate dealer channels. * To know about how the alternate dealer channel industry works. * To provide the brief idea of the paints industry to ADCs & to influence them for expanding their business with it. * To identify the factors that affects the decisions of ADCs towards expanding their business with paints industry.

5. INTRODUCTION:

6. RESEARCH METHODOLOGY: * Data can be collected through primary and secondary data sources.

( i ) Primary source: Primary data had been collected by approaching cement, hardware, paint & plywood dealers and obtaining information through questionnaire and through interaction with the respective owners.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    jones case study analysis
    • 621 Words
    • 3 Pages

    jones case study analysis

    As the architectural coatings industry is reaching maturity, Jones Blair Company is trying to come out with new methods to sustain themselves in the market, and look for opportunities in newer markets. The question is of where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company.…

    • 621 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Jones Blair Case Study
    • 2325 Words
    • 10 Pages

    Jones Blair Case Study

    The management is at a turning point where they need to make a decision about how to get more sales out on the market and if the company is competitive enough in the current market place. They have a strong market share in the DFW area as well as moderate distribution out to the surrounding markets. Jones Blair is also looking into their price points and evaluating if they are currently positioning themselves as a too high-end brand in the market place and if the pricing is set accordingly to the quality that they offer. The management at the firm has had two unsuccessful meetings in hopes of coming up with a future tactical plan for the company’s marketing goals. During the third meeting, management has decided to develop a conclusion on how to pursue a solid plan in the marketing field for architectural paint coating product lines, given that peak season is quickly approaching.…

    • 2325 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Position Paper on Jones Blair Company.
    • 402 Words
    • 2 Pages

    Position Paper on Jones Blair Company.

    After perusing the material, I find that Mr. Alexander Barrett has a sticky situation. Unless his company does something outstanding, it is destined for losses in the future. Unfortunately, all his VP’s are off target. Hence, I suggest they form small “Blue Ocean” niches to make themselves more competitive. What makes a company unique are its products. So, I suggest that R&D should look into new vistas of paint technology like developing a thermal paint, which will act like the St. Gobain Glass. It will reflect the sun’s energy up to 75% and prevent heating up of the building. This can lower the A.C. bills considerably (1). Another area of possible development is paints changing colour on application of heat. So every two months, if a consumer wants, he can change the colour of his home, by just pressing a switch (2). These products would give the necessary ammunition to marketing personnel to go and “Paint the town” with new ads. Keeping the existing channels of distribution, the J.B.C. should adopt the concept of direct sales. The company representatives should be trained to make good choices on paints and accessories for the consumer (the “Do it yourself guy”) and supply them directly. They will empowered to give discounts. Since the price is MRP, retailers can’t object. By giving discounts, the company will still be able to make more profits compared to usual channels. This direct approach may require more trained manpower aimed at close knit communities. They should not cut prices. It will be seen as a sign of bad/old batch of products the company is trying to get rid off and will hurt the company’s image. Do not jump into funding any new ad campaign. With no new products on offer, the audience will soon start to mentally block the ads, which will adversely affect the new product when it is launched.…

    • 402 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Inner City
    • 317 Words
    • 2 Pages

    Inner City

    • Only market of Chicago • Direct competitors in Chicago • Cash on delivery • Customers purchase by credit • Nonunion employees…

    • 317 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Janmar Coating case study
    • 1154 Words
    • 5 Pages

    Janmar Coating case study

    This case is about an organization doing business on paint coatings market served by company in the southwestern United States. The organization has some challenges on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern United States.…

    • 1154 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Jones Blair Case
    • 1892 Words
    • 8 Pages

    Jones Blair Case

    Number of paint companies are declining at a rate of 2 to 3% a year…

    • 1892 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Jones Blair Case Brief
    • 992 Words
    • 4 Pages

    Jones Blair Case Brief

    Jones-Blair is privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company in the south western United States.…

    • 992 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    JonesBlair Case Analysis
    • 581 Words
    • 2 Pages

    JonesBlair Case Analysis

    The president of Jones Blair Company, Alexander Barrett, with his senior management executives, held 2 lengthy meetings which resulted in no resolution as to where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company in the southwestern United States. With the peak painting season quickly approaching, a decision has to be made to develop a tactical plan. Architectural coatings account for 43% of total industry dollar sales. Some strategic options the company has are that first, the VP of Advertising suggest that the company can direct their efforts toward bolstering their presence in the Dallas-Fort Worth (DFW) metropolitan “do-it yourself” market, which is the major business and financial center in the company’s southwestern service area by increasing awareness by 30% in the do-it-yourselfers market and an increase of $350,000 in advertisement. . A second option offered by the VP of Operations was cutting the price by 20% on all paint products to achieve parity with national paint brands. A third option offered by the VP of Sales was putting to put effort into non-DFW areas where half of the sales and most of the company’s dealers exist and hiring more sales representatives. A fourth option offered by the VP of Finance was to pursue the company’s current approach and guarding the company’s margins and controlling costs. The company has been very successful in maintaining their margins even with increased research and development, and material and labor cost but they are approaching the threshold of their prices.…

    • 581 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Customer Segmentation/Service Concept/Servqual
    • 1931 Words
    • 8 Pages

    Customer Segmentation/Service Concept/Servqual

    Study the market, its structure, identify attitudes and behaviours of consumers, this is the first step of marketing. Among the range of behaviours and characteristics of potential buyers, it is necessary to identify homogeneous groups or segments of customers, assess their importance and possible development.…

    • 1931 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Research Proposal
    • 939 Words
    • 4 Pages

    Research Proposal

    Survey research designs are procedures in quantitative research in which investigators administer a survey to a sample or to the entire population of people to describe the attitudes, opinions, behaviors, or characteristics of the population.…

    • 939 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    THE BODY SHOP
    • 629 Words
    • 2 Pages

    THE BODY SHOP

    The managers, clients, competitors both could got the useful information which they needs from this report. For instance, the mangers could get the information about the advantage of products which is the variety of the products, however, the weakness of the products is the packaging.And the real demand of the clients, brand awareness, product satisfaction and the effectiveness of existing strategies, such as product development strategy, public strategy, packing strategy.But the managers can not get the information about market share of THE BODY SHOP in the cosmetics industry. Because the author could not find this information though the internet.…

    • 629 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Jones Blair - Strategic Marketing Management
    • 1120 Words
    • 5 Pages

    Jones Blair - Strategic Marketing Management

    This case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing a full line of architectural paint, the company sells sundries under Jones Blair brand name but not produced by their firm. Jones Blair Company divided the market, which contains more than 1200 outlets, into Dallas-Fort worth (DFW) metropolitan area, contains 600 outlets and non-DFW nonmetropolitan area contains the remaining outlets. The estimated dollar volume of architectural paint and allied products sold in Jones Blair was $80 million; DFW area contains 60% of this figure and the remaining percentages in the other areas. Therefore, the Jones Blair Company is succeeding in the DFW metropolitan area but having some problems in the non-DFW nonmetropolitan area.…

    • 1120 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Integrated Communication Information Essay
    • 1207 Words
    • 5 Pages

    Integrated Communication Information Essay

    Singh S (2006) Impact of color on marketing. Management Decision Vol 44 N0 6 2006 pp. 783-789…

    • 1207 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Analysis on the Body Shop
    • 532 Words
    • 3 Pages

    Analysis on the Body Shop

    Kotler, P, Brown, L, Adam, S, Burton, S, Armstrong, G 2007, Marketing, 7th Edn, Pearson, Australia.…

    • 532 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    A Study on Market Potential of Jotun Paints
    • 7226 Words
    • 29 Pages

    A Study on Market Potential of Jotun Paints

    CONTENTS Serial No. Chapter Pg. No. 1. INTRODUCTION 2.…

    • 7226 Words
    • 29 Pages
    Powerful Essays
    Read More

Related Topics