Jones Blair Case

Jones Blair Case

SWOT Analysis:
Strengths
• High quality products
• High quality service with
• Knowledgeable sales representatives that know customers personally
• Mature market 1-2% sales growth long-term
• Shelf goods 43% of total industry dollar sales
• Specialty paint stores & lumberyards most frequently patronized
• Distributes through 200 independent paint stores
• Maintaining margins while increasing R&D, material, & labor costs
• Market to major business/financial center (DFW)
• Total sales/year increasing dollars sales rate 4% each year
Weakness
• Slow sales growth
• Reduce emissions of volatile compounds
• Compliance w/ EPA = low profit margins
• Presence in DFW do it yourself market, in-home centers
• Non-DFW market
• New accounts, only added 5 in last 5 years
• High costs for product
• DFW Sales decreased
• Paint gallon-age hasn't changed in years
• Highest priced paint in service area, especially in DFW
• Awareness of the company
Opportunities
• Need to increase customer awareness by 30%
• Increase demand for paint sundries due to trend towards do it yourself painting
• Interior more popular than exterior
• Expand beyond paint
• Primarily in DFW area, so advertising outside of DFW
• Increase advertising over all mediums, catalogs etc
• Develop new retail accounts leads and penetrations
• Professional painters could solicit business to them
• Discount coupon offers on every purchase after first to build loyalty
• Increase contractor sales
• Number of paint companies are declining at a rate of 2 to 3% a year
• US Paint industry is maturing, over $13 billion in 1997
Threats
• Research & design= low profit margins
• Customers choose store first, then brand
• Companies like Wal-Mart becoming bigger
• Competition from cheaper paint brands
• More options besides painting
• Competition in DFW market
• Competition in non-DFW market
• Sherwin Williams, Benjamin Moore, Sears, Kmart, Home Depot etc., strong brand... [continues]

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