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The College of Business Administration has had a line of distinguished men and women at its helm. Dr. Santiago F. De La Cruz, the first Dean of the College (1947-1971) pushed for excellent performance at the CPA board examination. As a result, UE graduates garnered the 1st to 20th places in the CPA Board Examinations over those years. Dean Sotero Lopez continued the programs of Dr. Dela Cruz. Upon the retirement of Dean Lopez in 1974, Dr. Isidro D. Cariño took over the helm of the College. In 1976, he introduced the BSBA Special Degree Program (BBM Program for Executives Without a College Degree). Professor Jesus Casino succeeded Dr. Cariño in 1977. Like their predecessors Atty. Jose Papa, OIC Prof. Carmen Lim, Dr. Feliciano Roque Jr., and Vice President for Finance and Dean Erlinda Pefianco continued the goal of the College that of training the youth to be competent in the field of business. In 1990 she implemented the BS Accountancy Program. To ensure better operation and supervision of the College, the office of the Associate Dean was split into two, with Prof. Ester F. Ledesma being designated as Associate Dean for Accountancy and Dr. Mercedes J. Manaois as Associate Dean for Business. The College was granted a Level I Accredited status by the Philippine Association of College and Universities-Commission on Accreditation(PACUCOA). In 1990, upon Dean Pefianco's appointment as Undersecretary of the Department of Education , Culture and Sports, Dr. Mercedes J. Manaois assumed the deanship of the College. The University adopted the name “University of the East-Caloocan” when an extension program began in 1976 and in 1977 the College started to offer the complete four-year BSBA courses in UE Caloocan. In the 1986 reorganization, the office of the Dean of the College of Business Administration was created for UE Caloocan, with Prof. Teresita Nadurata appointed as the first Dean of the College of Business Administration-Caloocan. October 1991 saw the fusing of the Colleges of Business Administration of UE's Manila and Caloocan Campuses under the stewardship of Dean Nadurata. The objective is to achieve uniformity of program on both Campuses. The College was granted Level II Accreditation in 1992. After the retirement of Dean Teresita Nadurata came Dr. Jose P. Nagayo. Afterwards, Dr. Francisco Lontoc Jr., then Mr. Baltazar N. Endriga, and then Mr. Eduardo M. Trinidad became Dean of the College of the Caloocan Campus. Meanwhile, in the Manila Campus, Associate Dean Ester L. Ledesma became Officer-in-Charge. She assumed the deanship in February 1994. Dean Ledesma envisioned a two-pronged centerpiece program for the College, aimed at the improvement of quality of instruction through the implementation of a highly selective admission in the BSA Program and retention policies as well as continuing faculty development. Also, Dean Ledesma adapted a program for student care through the Homeroom Year Level Advisory Program (HYLAP). In 1998, Mr. Numeriano M. De La Cruz assumed deanship. He adapted a five-year BSA curriculum program aimed at producing competitive and quality Accounting graduates. In 2000 Dr. Rellita D. Paez became the CBA Manila Dean. She was credited for the Level II Re-accreditation of the College by the PACUCOA. Dean Geronimo C. Estacio took over from Dr. Paez in 2002. Dean Estacio, launched the "TURN-AROUND PLAN" which was envisioned to produce future CPA topnotchers through the banner program of the plan, the Accounting Honors Program. Dean Macario G. Sevilla became CBA Manila Dean in 2003. He continued the Accounting Honors Program of Dean Estacio and created other programs such as the Accounting Lecture Series and the Professorial Chair for the improvement of the faculty members. He envisioned the achievement of PACUCOA Level III Accreditation status of the college by upgrading its faculty profile. After Dean Sevilla, Mr. Numeriano De La Cruz, by then the University´s Vice President for Information Technology...
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