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The College of Business Administration has had a line of distinguished men and women at its helm. Dr. Santiago F. De La Cruz, the first Dean of the College (1947-1971) pushed for excellent performance at the CPA board examination. As a result, UE graduates garnered the 1st to 20th places in the CPA Board Examinations over those years.
Dean Sotero Lopez continued the programs of Dr. Dela Cruz. Upon the retirement of Dean Lopez in 1974, Dr. Isidro D. Cariño took over the helm of the College. In 1976, he introduced the BSBA Special Degree Program (BBM Program for Executives Without a College Degree).
Professor Jesus Casino succeeded Dr. Cariño in 1977. Like their predecessors Atty. Jose Papa, OIC Prof. Carmen Lim, Dr. Feliciano Roque Jr., and Vice President for Finance and Dean Erlinda Pefianco continued the goal of the College that of training the youth to be competent in the field of business. In 1990 she implemented the BS Accountancy Program.
To ensure better operation and supervision of the College, the office of the Associate Dean was split into two, with Prof. Ester F. Ledesma being designated as Associate Dean for Accountancy and Dr. Mercedes J. Manaois as Associate Dean for Business. The College was granted a Level I Accredited status by the Philippine Association of College and Universities-Commission on Accreditation(PACUCOA). In 1990, upon Dean Pefianco's appointment as Undersecretary of the Department of Education , Culture and Sports, Dr. Mercedes J. Manaois assumed the deanship of the College.
The University adopted the name “University of the East-Caloocan” when an extension program began in 1976 and in 1977 the College started to offer the complete four-year BSBA courses in UE Caloocan. In the 1986 reorganization, the office of the Dean of the College of Business Administration was created for UE Caloocan, with Prof. Teresita Nadurata appointed as the first Dean of the College of Business Administration-Caloocan.
October 1991 saw the fusing of

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