Report on Wateen Telecom

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Contents
ACKNOWLEDGMENT5
Introduction:7
History:7
Company share history:8
Telecom sector dynamics:8
Structure:9
Main office:9
Business nature:9
Total number of employees:9
Vision:10
Mission:10
Corporate Values:11
wateen telecom limited overview:11
Coverage:12
Hierarchy of Wateen telecom13
Management team:15
STEPLE analysis17
Political and Legal Factors:17
Economical and Environment Factors:18
Social Factors:19
Technological Factors:19
Ecological:20
PORTER FIVE FORCES20
Threat of New Entry:21
Bargaining Power of Buyers:21
Bargaining Power of Suppliers:22
Rivalry among Competing Firms in Industry:22
EXTERNAL FACTORS23
Opportunities:23
Threats:24
EXTERNAL FACTOR EVALUATION MATRIX26
Strengths:27
Weaknesses:27
Internal Factor evolution Matrix (IFE Matrix)28
C.P.M- Competitor Profile Matrix29
The Space Matrix31
BCG MATRIX FOR WATEEN33
INTERNAL EXTERNAL MATRIX35
THE GRAND STRATEGY MATRIX36
QUANTITATIVE STRATEGIC PLANNING MATRIX39
Key success factors:41
Corporate culture:42
An organizational culture has following elements42
Organizational values:42
STRATEGIES UNDER TAKEN AT:44
At corporate level:44
At business unit level:44
Functional level strategies:45
MANAGEMENT STRATEGIES45
Decentralization:45
Management Information System46
HR Policies in Wateen telecom49
MARKET ANALYSIS55
Target Market:57
At what stage in the product life cycle is the market:58
Market trends:59
Product61
Price62
Promotion64
Distribution65
Competitive advantage:67
Financial analysis69
Liquidity ratios:69
Leverage ratios:70
Activity ratios:70
Profitability ratios:71
Control procedures71
Marketing control:71
Quality control:72
Human resource control:72
Finance control:73
Problem section74
Main problems according to the management:74
Main problems according our analysis:74
Recommendations75
Conclusion75

"When trouble touches a man, He cries unto Us,
Lying down on his side, or sitting, or standing.
But when we have solved his trouble, he “passes on” his way as if he had never cried to Us for a trouble that touched him! Thus do the deeds of transgressors
Seem fair in their eyes!"

[10:12, Al-Quran]

ACKNOWLEDGMENT

We are humbly thankful to Allah Almighty who has blessed us with time and will to think, judge and execute. We are thankful to our respected teacher “Prof. G. Ahmad Rana” who guided and groomed us through his insight of the subject and industry knowledge; to our parents and friends for their encouragement and support and to management of Wateen telecom for their support in completing this project, especially Mr. Rana Abdul wahab who has been thoroughly cooperative with us.

Wateen Telecom (Pvt.) Ltd.|
|
Type| Public Limited|
Industry| Telecommunication|
Founded| 2007|
Founder(s)| Abu Dhabi Group|
Headquarters| Lahore, Pakistan|
Key people| Naeem Zamindar (CEO)|
Products| Wimax, DVB-RCS, VSAT, Optical Fiber, HFC, GPON, VoIP| Owner(s)| Abu Dhabi Group|
Employees| More than 2000|
Parent| Abu Dhabi Group |
Website| www.wateen.com|

Introduction:

Wateen Telecom is the Abu Dhabi Group's latest venture in Pakistan. After the successful launch of Warid Telecom in Pakistan, which has a subscriber base of over 10 million customers in 145 cities, Wateen Telecom has been set up to become the leading "Carrier's Carrier" providing services based on quality, reliability and affordability in the communication and media sector. Wateen is committed to bring Next Generation services to your doorstep... today. History:

Wateen Telecom is a part of Warid Telecom International LLC, an Abu Dhabi Group company led by His Highness Sheikh Nahayan Mabarak Al Nahayan. The group is one of the largest in the Middle East and has diversified business interests comprising oil and gas...
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