Table of Contents
1.0 Executive Summary4
1.1 The Services4
1.3 Mission Statement4
1.4 Management Team4
1.5 Sales Forecasts5
1.6 Expansion Plan5
2.0 Company and Financing Summary6
2.1 Registered Name and Corporate Structure6
2.2 Required Funds6
2.3 Investor Equity6
2.4 Management Equity7
2.5 Exit Strategy7
3.0 Massage Therapy Services and Products8
3.1 Massage Therapy8
3.2 Sales of Herbal and Eastern Medicine Products8
4.0 Strategic and Market Analysis9
4.1 Economic Outlook9
4.2 Industry Analysis9
4.3 Customer Profile9
5.0 Marketing Plan11
5.1 Marketing Objectives11
5.2 Marketing Strategies11
6.0 Organizational Plan and Personnel Summary12
6.1 Corporate Organization12
6.2 Organizational Budget12
6.3 Management Biographies13
7.0 Financial Plan14
7.1 Underlying Assumptions14
7.2 Sensitivity Analysis14
7.3 Source of Funds14
7.4 General Assumptions14
7.5 Profit and Loss Statements15
7.6 Cash Flow Analysis16
7.8 Breakeven Analysis18
Three Year Profit and Loss Statement19
Three Year Cash Flow Analysis23
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a massage therapy practice while showcasing the expected financials and operations over the next three years Bliss massage therapy based corporation that will provide massage therapy services to patients in its targeted market. The Company was founded by Joyce schneider
1.1 The Services
The primary revenue stream for the business will come from the sale of massage therapy services rendered by Joyce Schneider According to several medical studies the effects and benefits of massage therapy are well documented, and they provide several medical benefits to patients.
The business will also generate secondary streams of revenue from the sale of medicinal herbs and other products associated with the practice of massage therapy.
The third section of the business plan will further describe the services offered by the Massage Therapy.
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:
• Development of the Company’s Massage Therapy location. • Financing for the first six months of operation.
• Capital to purchase equipment needed to render massage therapy services.
will contribute $10,000 to the venture.
1.3 Mission Statement
The Massage Therapist’s mission is to become the recognized local leader in its targeted market for massage therapy services.
1.4 Management Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience as a licensed massage therapist. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
bliss massage expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
|Proforma Profit and Loss (Yearly) | | | |Year |1 |2 |3 | |Sales |$535,260 |$588,786 |$647,665 | |Operating Costs |$271,618 |$281,543 |$291,903 | |EBITDA |$200,384 |$237,659 |$279,220 | |Taxes, Interest, and Depreciation |$88,991 |$99,459 |$114,841...