Rebranding Elite Paint
Letter of Transmittal
ZarjinaTarana Khalil (ZTK)
Lecturer, School of Business
North South University
Dhaka, Bangladesh
Date: 01/01/2014
Subject: Report on dying brand- Elite Paints
Dear Ma’am,
Here is the report on our dying brand Elite Paints which was the term report for the semester Fall’2013.
In this report we have re-branded Elite paint which is a dying brand due to unattractive packaging and lack of marketing. Thus, we have re-launched Elite Paints with a new logo and slogan. We have covered the porters 5 forces model, Competitors analysis, point of parity, point of declaration, the market place and launching activities off the renewed Elite paints. By doing the practical work, we understood the relevant theoretical concept way better than any theory intensive study session would. So the scope of this report has been achieved. Also during our group work, we learned to communicate better with each other and overcome our different personalities and busy schedules.
It is our honor to submit this report to you and we are thankful for giving us such learning and innovative tasks.
If there is any question or queries regarding our report you can contact us at kamrulhasanshaon@gmail.com
Sincerely,
Kamrul Hasan Shaon
Ishrak Rahman
Md.Moshiru Rahman
Md.Maintul Kader
Tahmid Rahman Tishat
Ansarul Haque
Declaration
We declare that every part of the Project Report on Elite Paints submitted to our course instructor Zarjina Tarana Khalil , lecturer in the School Of Business of North South University is a record of an original work done by Kamrul Hasan Shaon, Ishrak Rahman, Md. Mainul Kader, Tahmid Rahman Tishat, Md .Moshiur Rahman and Ansarul Haque The results embodied in this report have not been submitted to any other University or used in other course as such.
We acknowledge that, if our instructor detects any sort of malpractice in relation to this report, then he will not award us marks
ZarjinaTarana Khalil (ZTK)
Lecturer, School of Business
North South University
Dhaka, Bangladesh
Date: 01/01/2014
Subject: Report on dying brand- Elite Paints
Dear Ma’am,
Here is the report on our dying brand Elite Paints which was the term report for the semester Fall’2013.
In this report we have re-branded Elite paint which is a dying brand due to unattractive packaging and lack of marketing. Thus, we have re-launched Elite Paints with a new logo and slogan. We have covered the porters 5 forces model, Competitors analysis, point of parity, point of declaration, the market place and launching activities off the renewed Elite paints. By doing the practical work, we understood the relevant theoretical concept way better than any theory intensive study session would. So the scope of this report has been achieved. Also during our group work, we learned to communicate better with each other and overcome our different personalities and busy schedules.
It is our honor to submit this report to you and we are thankful for giving us such learning and innovative tasks.
If there is any question or queries regarding our report you can contact us at kamrulhasanshaon@gmail.com
Sincerely,
Kamrul Hasan Shaon
Ishrak Rahman
Md.Moshiru Rahman
Md.Maintul Kader
Tahmid Rahman Tishat
Ansarul Haque
Declaration
We declare that every part of the Project Report on Elite Paints submitted to our course instructor Zarjina Tarana Khalil , lecturer in the School Of Business of North South University is a record of an original work done by Kamrul Hasan Shaon, Ishrak Rahman, Md. Mainul Kader, Tahmid Rahman Tishat, Md .Moshiur Rahman and Ansarul Haque The results embodied in this report have not been submitted to any other University or used in other course as such.
We acknowledge that, if our instructor detects any sort of malpractice in relation to this report, then he will not award us marks