Brand Revitalization
Brand selected:
Wing On Travel Agency
Content Page
Introduction .................................................................................................................. 2
Company Background ................................................................................................. 2
Revitalization strategies – Expanding brand awareness .......................................... 3
Revitalization strategies –Improving the brand image ............................................ 5
Brand Associations ..................................................................................................... 5
Social Responsibilities (positive image) ................................................................ 5
Interactive Advertising (young image) ................................................................... 6
Repositioning ............................................................................................................. 8
Changing Brand Element - Logo Design ........................................................... 8
Changing Brand Element - Stores Design.......................................................... 9
Revitalization strategies –Entering new markets...................................................... 9
Expanded to overseas markets ................................................................................. 10
Opened up new business .......................................................................................... 10
Opened up new department ..................................................................................... 10
Cooperated with new business partner .................................................................... 11
Conclusion .................................................................................................................. 12
Reference ....................................................................................................................
Wing On Travel Agency
Content Page
Introduction .................................................................................................................. 2
Company Background ................................................................................................. 2
Revitalization strategies – Expanding brand awareness .......................................... 3
Revitalization strategies –Improving the brand image ............................................ 5
Brand Associations ..................................................................................................... 5
Social Responsibilities (positive image) ................................................................ 5
Interactive Advertising (young image) ................................................................... 6
Repositioning ............................................................................................................. 8
Changing Brand Element - Logo Design ........................................................... 8
Changing Brand Element - Stores Design.......................................................... 9
Revitalization strategies –Entering new markets...................................................... 9
Expanded to overseas markets ................................................................................. 10
Opened up new business .......................................................................................... 10
Opened up new department ..................................................................................... 10
Cooperated with new business partner .................................................................... 11
Conclusion .................................................................................................................. 12
Reference ....................................................................................................................