A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
SUPERVISED BY: - RESARCH SCHOLAR’S:-
PROF. DEEPAK TALWAR NISHANT KARDA
(M.B.A. 3rd SEM.)
MEDI-CAPS INSTITUTE OF TECHNOLOGY AND MANAGEMENT
I hereby declare that the present work embodied in this dissertation titled “A STUDY OF MARKETING STRATEGIES ADOPTED BY VARIOUS PAINT COMPANIES” was carried out by us and is a genuine work and all the information collected by us is authentic to the best of our knowledge under the supervision of Mr. Deepak Talwar, MITM. This work has not been submitted in part or full in another university for any degree or diploma.
Date: Jan 2011
Prof. Deepak Talwar NISHANT KARADA
(Reader M.B.A. Dept.) PARESH CHOURASIYA
This is to certify that the work entitled “A Study of marketing strategies adopted by various paint companies” was carried out by Mr. Nishant karda and Mr. Paresh chourasyia under my supervision and guidance.
PLACE: Indore (M.P)
Prof. Deepak Talwar
(Reader M.B.A. Dept.)
It is seen the most of the companies in paint sector promote market strategies like product/service they offer to the customers. The purpose of this study is to analyze the role of market strategies in paint companies. What are reasons that make customers purchase paint of any particular company. Either it is because of corporate brand awareness or it is because of the service, loyalty, price or any other reason. This research will examine that in paint either market promotional tool is sufficient for a long term customer base, and that strategies association or there are any other factor for long time survival of the company. As product/service brands are not known brands as compared to other corporate brand in paint companies so focus will be to know about corporate brand and its presence in the consumer’s mind. Market strategies have more dominant reflection in mind of paint consumers and which has long lasting association with consumers. This research is carried out to find out the approximate solution of identified problem with the help of literature and Questionnaire.
The successful completion of our project would have been a dream, devoid of the worthwhile help and ample cooperation of various people, who are expert in their respective fields.
The inception of the whole process started with our director and faculty, Dr. Anant Gwal and his earnest efforts, which motivated us to a great deal. So, we express our deep sense of gratitude toward his innovative ideas.
Our project in charge Mr. Deepak Talwar, a man of simplicity and sincerity, whose enthusiasm toward our project provoked us throughout to commit our best efforts and achieve the desired results. Who always showed and directed us toward right path. Our commitment to the project is a result of patience, hard work, and dedication as inspired by him. We put deep benevolence and gratitude to Mr. Talwar.
At last; but not the least, it is really a proud privilege for us to express our deepest sense of gratitude and external gratefulness to our esteemed faculty members, who provided proper guidance for the project work and woke enthusiasm for the topic.
Date: Jan 2011