Marketing Plan Template

Marketing Plan
By Charlene McCormack

I. Executive Summary 3
II. Introduction 3
III. Situational Analysis 3 A. The Situational Environments 3 1. Demand and demand trends 3 2. Social and cultural factors 3 3. Demographics 3 4. Economic and business conditions 3 5. State of technology for this class of product 3 6. Laws and regulations 3 B. The Neutral Environments 3 1. Financial environment 3 2. Government environment 3 3. Media environment 3 4. Special interest environment 3 C. The Competitor Environments 3 1. Describe your main competitors 3 D. The Company Environments 3 1. Describe your products 3
IV. The Target Market or Segment, Target & Position (STP) 3 1. Product 3 2. Price 3 3. Place 3 4. Promotion 4
V. Strengths, Weaknesses, Opportunities and Threats 4
VI. Marketing Objectives and Goals 4
VII. Marketing Tactics* 4
VIII. Marketing Strategy, Implementation and Control 4
IX. Summary 4
X. Appendices 4

I. Executive Summary

II. Introduction

III. Situational Analysis

A. The Situational Environments

1. Demand and demand trends

2. Social and cultural factors

3. Demographics

4. Economic and business conditions

5. State of technology for this class of product

6. Laws and regulations

B. The Neutral Environments

1. Financial environment

2. Government environment

3. Media environment

4. Special interest environment

C. The Competitor Environments

1. Describe your main competitors

D. The Company Environments

1. Describe your products

IV. The Target Market or Segment, Target & Position (STP)

1. Product

2. Price

3. Place

4. Promotion

V. Strengths, Weaknesses,